Growth Brand Manager, Ecommerce Markets (MY/SG)

Pattern; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

Pattern is seeking a Brand Manager to drive the growth of the Malaysia and Singapore brand portfolio. You will own the P&L, manage marketplace performance on Shopee, Lazada and Amazon SG, and lead GTM, pricing, and promotional strategies.

You will coordinate with operations and external agencies, scale a health, wellness and lifestyle brand portfolio, and collaborate with regional teams to optimize performance across markets.

Qualifications

• Minimum 4–5 years in brand management or ecommerce with Malaysia market exposure.
• Proven track record managing Shopee/Lazada and campaigns.
• Experience owning P&L, pricing, promotions and forecasting.
• Strong analytical skills and stakeholder management.

Responsibilities

• Own the brand P&L for MY and SG, driving revenue and margins.
• Lead go-to-market planning for launches, pricing and campaigns.
• Manage ecommerce across Shopee, Lazada and Amazon SG.
• Plan promotional calendars and negotiate campaign placements.
• Set pricing strategies and ensure channel price consistency.
• Forecast demand and collaborate with ops for stock planning.
• Align with agency/partners on ads, ROAS and performance.

Skills

Brand management

Ecommerce

P&L ownership

Forecasting

Tools

Excel

Marketplace advertising

Job description

Pattern is seeking a Brand Manager to drive the growth of the Malaysia and Singapore brand portfolio. You will own the P&L, manage marketplace performance on Shopee, Lazada and Amazon SG, and lead GTM, pricing, and promotional strategies.

You will coordinate with operations and external agencies, scale a health, wellness and lifestyle brand portfolio, and collaborate with regional teams to optimize performance across markets.