eCommerce Growth Lead – Marketplaces & Digital Strategy

Nestle SA; Petaling Jaya; On-site; MYR 180,000 - 240,000; Full time

Job summary

Nestlé SA in Malaysia seeks an Assistant eBusiness Manager to drive ecommerce growth across Shopee, Lazada, TikTok Shop, CRM, and brand ecosystems. You will develop and execute marketplace strategies, CRM initiatives, and digital campaigns to accelerate sales and recruit new buyers.

A day in the life includes running online accounts, shaping channel and distributor strategies, and leading cross-functional teams to achieve sales targets and optimize the eBusiness framework.

Qualifications

• Bachelor’s Degree graduate with 8 years’ relevant experience.
• Proven leadership of large Ecommerce business developing & management.
• Strong experience in Sales and/or marketing and digital Savvy.
• Has successfully delivered on KPIs, especially top and bottom line business results
• Experience of leading business transformation to develop new opportunity beyond current organizational thinking
• Outstanding analytical skills, strong experience interpreting test results & drawing conclusions
• Experience in leading and managing cross functional teams

Responsibilities

• Run online marketplaces and manage online accounts in close collaboration with appointed online sellers.
• Develop capabilities of a LTP to be on eCommerce (marketplace model); manage and develop customer network.
• Provide strategic direction/input for development of Channel, Customer and Distributor strategies in line with business requirements (MBS and Operational plan) and Develop and Communicate Key Priorities for the sales organization.
• Accountable and Responsible to ensure achievement of agreed sales targets/KPIs. Challenges the sales organization to ensure its effectiveness and meet evolution of business requirements.
• Develop business relationship with key Customers to ensure strategic alignment and continuously improve customer satisfaction with Nestle Group position and power in eBusiness.
• Lead Profitable growth in eBusiness through Value Chain, RTM model and operation optimization.
• Ensure effective liason with Marketing, Supply Chain, Finance and other functions to manage trade off and drive for overall objectives achievement.
• Builds and activates digital ecosystem to drive traffic and conversion across eCustomers by way of activating the eBusiness framework to drive connection and conversion.
• Manages activation of brand content and presence on eCommerce platforms.
• Implement and utilize analytics to track sales trends and identify opportunities for growth with consistent reporting & ROI tracking.
• Plan and execute digital marketing strategies and advertising campaigns for online business through social media and search engines.
• Analyses past sales, identify trends, determine fast and slow-moving inventory, and identify sources for converting & non-converting traffic.
• Creating & maintaining listings for new products on our e-store and different marketplaces (Shopee, Tik Tok and Lazada).
• Manage NEW Ecomm Campaign management (Creative, Comms, KOLs, Partnership) & manage marketing solutions with relevant partners.

Skills

Leadership

Ecommerce management

Sales & marketing

Digital savviness

KPIs achievement

Cross-functional leadership

Education

Bachelor’s Degree

Job description

Nestlé SA in Malaysia seeks an Assistant eBusiness Manager to drive ecommerce growth across Shopee, Lazada, TikTok Shop, CRM, and brand ecosystems. You will develop and execute marketplace strategies, CRM initiatives, and digital campaigns to accelerate sales and recruit new buyers.

A day in the life includes running online accounts, shaping channel and distributor strategies, and leading cross-functional teams to achieve sales targets and optimize the eBusiness framework.