Ecommerce Growth Lead: Shopper, Creator & Content

Beiersdorf Group; Kuala Lumpur; On-site; MYR 180,000 - 360,000; Full time

Job summary

Beiersdorf in Malaysia is seeking an experienced leader to drive online growth for Malaysia and Singapore across shopper, creator and content programs. You will coach a four-person team and own the eCommerce category, pricing, and promotional strategy while linking investments to GMV and profit.

You will partner with regional teams to activate Shopee, Lazada and TikTok Shop and scale a creator ecosystem. You will bring 8+ years in eCommerce and digital marketing, with hands-on knowledge of major

Qualifications

• 8+ years in eCommerce, digital/shopper marketing, social commerce or creator/affiliate marketing.
• Hands-on experience with Shopee, Lazada and TikTok Shop highly preferred.
• Proven people leadership: coaching, performance management and succession planning.
• Strong grasp of creator commerce economics: recruitment, commissions, seeding and profitability.
• Data-driven with analytics, dashboards and performance metrics.
• Able to link content strategy to commercial results across formats.

Responsibilities

• Lead the online growth agenda for Malaysia and Singapore from shopper strategy to creators and content.
• Coach a team of four with clear ownership, KPIs, reviews and action on delivery gaps.
• Own the eCommerce category and shopper strategy, pricing, online exclusives and events.
• Own the growth plan and marketing spend, linking investment to GMV, market share and profit.
• Partner with eCustomer Managers on platform activation plans and digital shelf excellence.
• Own MYSG creator strategy: recruit, activate and grow creators into repeat selling affiliates.
• Build scalable content across PDPs, campaigns, short video, livestream and creator content.
• Run tests on hooks, formats and offers; scale winners and explore AI tool use.

Skills

eCommerce leadership

Digital marketing

Shopper marketing

Creator/affiliate marketing

Team leadership

Education

Degree in Marketing or related field

Job description

Beiersdorf in Malaysia is seeking an experienced leader to drive online growth for Malaysia and Singapore across shopper, creator and content programs. You will coach a four-person team and own the eCommerce category, pricing, and promotional strategy while linking investments to GMV and profit.

You will partner with regional teams to activate Shopee, Lazada and TikTok Shop and scale a creator ecosystem. You will bring 8+ years in eCommerce and digital marketing, with hands-on knowledge of major