Group Sales & Marketing Manager

HerbaLine Global Wellness Group; Shah Alam; On-site; MYR 120,000 - 240,000; Full time

Job summary

HerbaLine Global Wellness Group in Malaysia seeks an experienced Group Sales & Marketing Manager to lead sales and marketing across our beauty, wellness, skincare, hospitality, F&B and retail businesses.

You will develop group-level strategies, drive revenue growth, strengthen brand positioning and oversee cross-functional teams to deliver measurable business results while managing budgets and performance targets.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, Sales or related discipline.
• 8–10 years of combined sales and marketing experience, with at least 3–5 years in a managerial or senior management role.
• Experience managing multi-brand, multi-outlet or Group-level sales and marketing operations.
• Experience in beauty, wellness, skincare, retail, hospitality, F&B, lifestyle or consumer businesses will be an advantage.
• Strong commercial understanding with proven ability to drive sales, revenue and business growth.
• Strong knowledge of sales strategy, business development, brand management and marketing.
• Experience in developing corporate partnerships and new business opportunities.
• Strong understanding of digital marketing, e-commerce and CRM.
• Strong analytical and commercial decision-making skills.
• Strong leadership, negotiation, communication and stakeholder-management skills.
• Able to manage budgets, KPIs and performance targets.
• Strategic thinker who is also hands-on and execution-oriented.
• Strong sense of ownership, accountability and results orientation.

Responsibilities

• Develop and execute Group sales strategies to achieve revenue and profitability targets across Spa, Hospitality, F&B, Retail and Product businesses.
• Drive sales growth, customer acquisition and market expansion across business units.
• Identify new business opportunities, corporate partnerships, distribution channels and strategic alliances.
• Develop and manage corporate accounts and relationships with key customers, business partners, travel agencies, retailers, distributors and institutional clients.
• Monitor sales performance, sales trends and revenue opportunities, and recommend corrective actions.
• Prepare sales forecasts, revenue projections and commercial performance reports for Management.
• Develop and execute integrated marketing strategies and annual marketing plans across the Group's brands.
• Establish clear KPIs and performance benchmarks for marketing activities.
• Plan and oversee product launches, promotional campaigns, seasonal campaigns, loyalty programmes and brand activations.
• Ensure consistent brand positioning, messaging and customer experience across different business units.
• Act as a central liaison between Management, brands, Operations and business units to ensure effective execution of commercial initiatives.
• Oversee Group e-commerce strategy, platform development, campaign planning and revenue growth.
• Supervise digital marketing activities including paid media, social media, content marketing and CRM.
• Analyse digital performance and identify opportunities to improve customer acquisition and online conversion.
• Ensure digital, e-commerce, offline marketing and sales activities work together to support business objectives.
• Provide strategic direction to the Creative & Design Team.
• Ensure marketing materials, promotional campaigns, sales collateral and brand assets are aligned with brand guidelines.
• Maintain brand consistency across all customer touchpoints and business units.
• Develop customer engagement, loyalty and retention strategies.
• Work with relevant teams to improve customer acquisition, repeat visits and customer lifetime value.
• Support CRM initiatives, customer segmentation and targeted campaigns.
• Lead the marketing and commercial aspects of new product development and launches.
• Conduct market validation and develop positioning, pricing recommendations and go-to-market strategies.
• Support the development and launch of new brands and expansion of existing brands into new markets and channels.
• Identify opportunities for new products, services and revenue streams.
• Oversee sales and marketing activities for outlet openings, product launches, exhibitions, roadshows and major company events.
• Lead commercial planning for new business projects and major campaigns.
• Coordinate with internal teams, agencies, vendors and external partners to ensure successful execution.
• Monitor market trends, competitors, customer behaviour and industry developments.
• Analyse sales and marketing data to identify growth opportunities.
• Translate market and customer insights into actionable business and marketing strategies.
• Develop and manage annual sales and marketing budgets.
• Monitor marketing expenditure, campaign ROI and sales performance against targets.
• Prepare regular management reports and recommend improvement initiatives.
• Lead and develop cross-functional teams including Sales, Creative, Digital Marketing, E-commerce and Customer Service.
• Set clear objectives, KPIs and performance expectations.
• Coach and develop team members to improve sales and marketing capabilities.
• Work closely with senior management and business-unit leaders to ensure alignment with Group objectives.

Skills

Sales & Marketing

Brand Management

Digital Marketing

E-commerce

CRM

Analytics

Leadership

Education

Bachelor's Degree in Marketing, Business, Communications, Sales or related discipline

Tools

Microsoft Office

CRM systems

Sales reporting tools

Job description

We are looking for an experienced and commercially driven Group Sales & Marketing Manager to lead sales and marketing initiatives across HWG's portfolio of beauty, wellness, skincare, hospitality, F&B and retail businesses.

The role will be responsible for developing and executing Group-level sales and marketing strategies, driving revenue growth, strengthening brand positioning, developing new business opportunities and leading cross-functional teams.

This is a hands-on senior management role for someone who can think strategically while also driving execution and measurable business results.

Key Responsibilities

1. Sales & Business Growth

Develop and execute Group sales strategies to achieve revenue and profitability targets across Spa, Hospitality, F&B, Retail and Product businesses.

Drive sales growth, customer acquisition and market expansion across business units.

Identify new business opportunities, corporate partnerships, distribution channels and strategic alliances.

Develop and manage corporate accounts and relationships with key customers, business partners, travel agencies, retailers, distributors and institutional clients.

Monitor sales performance, sales trends and revenue opportunities, and recommend corrective actions.

Prepare sales forecasts, revenue projections and commercial performance reports for Management.

2. Marketing & Brand Management

Develop and execute integrated marketing strategies and annual marketing plans across the Group's brands.

Establish clear KPIs and performance benchmarks for marketing activities.

Plan and oversee product launches, promotional campaigns, seasonal campaigns, loyalty programmes and brand activations.

Ensure consistent brand positioning, messaging and customer experience across different business units.

Act as a central liaison between Management, brands, Operations and business units to ensure effective execution of commercial initiatives.

Oversee Group e-commerce strategy, platform development, campaign planning and revenue growth.

Supervise digital marketing activities including paid media, social media, content marketing and CRM.

Analyse digital performance and identify opportunities to improve customer acquisition and online conversion.

Ensure digital, e-commerce, offline marketing and sales activities work together to support business objectives.

4. Creative & Brand Governance

Provide strategic direction to the Creative & Design Team.

Ensure marketing materials, promotional campaigns, sales collateral and brand assets are aligned with brand guidelines.

Maintain brand consistency across all customer touchpoints and business units.

Develop customer engagement, loyalty and retention strategies.

Work with relevant teams to improve customer acquisition, repeat visits and customer lifetime value.

Support CRM initiatives, customer segmentation and targeted campaigns.

6. New Product & Brand Development

Lead the marketing and commercial aspects of new product development and launches.

Conduct market validation and develop positioning, pricing recommendations and go-to-market strategies.

Support the development and launch of new brands and expansion of existing brands into new markets and channels.

Identify opportunities for new products, services and revenue streams.

7. Events & Major Projects

Oversee sales and marketing activities for outlet openings, product launches, exhibitions, roadshows and major company events.

Lead commercial planning for new business projects and major campaigns.

Coordinate with internal teams, agencies, vendors and external partners to ensure successful execution.

8. Market Research & Commercial Insights

Monitor market trends, competitors, customer behaviour and industry developments.

Analyse sales and marketing data to identify growth opportunities.

Translate market and customer insights into actionable business and marketing strategies.

9. Budget & Performance Management

Develop and manage annual sales and marketing budgets.

Monitor marketing expenditure, campaign ROI and sales performance against targets.

Prepare regular management reports and recommend improvement initiatives.

Lead and develop cross-functional teams including Sales, Creative, Digital Marketing, E-commerce and Customer Service.

Set clear objectives, KPIs and performance expectations.

Coach and develop team members to improve sales and marketing capabilities.

Work closely with senior management and business-unit leaders to ensure alignment with Group objectives.

Requirements

Education & Experience

Bachelor's Degree in Marketing, Business, Communications, Sales or related discipline.

8–10 years of combined sales and marketing experience, with at least 3–5 years in a managerial or senior management role.

Experience managing multi‑brand, multi‑outlet or Group‑level sales and marketing operations is preferred.

Experience in beauty, wellness, skincare, retail, hospitality, F&B, lifestyle or consumer businesses will be an advantage.

Strong commercial understanding with proven ability to drive sales, revenue and business growth.

Strong knowledge of sales strategy, business development, brand management and marketing.

Experience in developing corporate partnerships and new business opportunities.

Strong understanding of digital marketing, e‑commerce and CRM.

Strong analytical and commercial decision‑making skills.

Strong leadership, negotiation, communication and stakeholder‑management skills.

Able to manage budgets, KPIs and performance targets.

Strategic thinker who is also hands‑on and execution‑oriented.

Strong sense of ownership, accountability and results orientation.

Language & Technical Skills

Proficient in English and Mandarin.

Good working knowledge of Microsoft Office, CRM systems, digital marketing tools and sales reporting.

Work Requirements

Able to work at both strategic and operational levels.

Willing to travel between business units, attend business meetings, events and major launches when required.

Able to work in a fast‑paced, multi‑business environment.

At HerbaLine Wellness Group (HWG), we are dedicated to revolutionizing the wellness experience by seamlessly blending relaxation, nourishment, and luxury. Our exceptional offerings include a premier facial wellness spa, a thoughtfully curated selection of healthy, organic cuisine, and an exclusive wellness hotel—each carefully designed to foster holistic well‑being.