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Private Advertiser is seeking a senior Beauty & Wellness executive to drive growth across skincare, supplements, body-shaping products, contour wear and related offerings. You will shape the Beauty proposition, develop products and marketing strategies, and build industry relationships to empower leaders and teams.
You will lead market-informed initiatives, craft compelling product stories, and coach a cross-functional team to execute strategy in the field, ensuring sustainable growth through
Lead the development and growth of the Company's Beauty & Wellness business by bringing strong Beauty industry expertise, commercial thinking and market influence to the organisation. The role will serve as the Company's Beauty authority and business driver, responsible for shaping the Beauty proposition, developing products and marketing strategies, building industry relationships, and equipping leaders with the knowledge and confidence to grow the Beauty business. The portfolio includes skincare, supplements, body-shaping products, contour wear and related Beauty & Wellness products.
Key responsibilities
Develop the overall Beauty & Wellness strategy together with the Head, Sales & Marketing, and identify opportunities to grow the business
Translate Beauty market trends and consumer insights into commercially viable initiatives
Lead the positioning, messaging and marketing direction of the Beauty portfolio
Develop compelling product stories and consumer propositions that differentiate the Company's Beauty offering
Provide Beauty expertise and market insights to guide new product development
Develop Beauty education, training and product knowledge programmes for leaders and sales teams
Build and maintain strong relationships across the Beauty ecosystem, including beauty professionals, trainers, KOLs, suppliers, product developers and industry partners
Spend significant time in the field engaging with leaders, sales teams and customers
Lead, coach and develop the Beauty & Wellness team across relevant sales, marketing, training and product activities
Monitor business performance and implement initiatives to achieve growth targets
Requirements :
Minimum 10 years' experience in the Beauty industry / Beauty market
Bachelor Degree/Diploma in Marketing or equivalent qualification
Strong experience across Beauty marketing, product development, training/education and/or business development
Deep understanding of Beauty products, consumers, trends and market dynamics
Strong personal network within the Beauty industry is highly advantageous
Experience working with Beauty professionals, salons, spas, trainers, KOLs, distributors or direct-selling leaders is preferred
Strong presentation and training skills, with the ability to inspire and influence leaders
Commercially astute, entrepreneurial and hands-on
Able to move comfortably between strategy, product, marketing, training and field execution
Proficient in Chinese, English and Malay