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Goh Brothers Capital Sdn Bhd, an established automotive dealership group in Perai, Penang, seeks a capable Group Head of After Sales. You will oversee after-sales operations across multi-brand branches, drive revenue growth, and lead teams to deliver consistent customer experiences.
The role requires 5–8 years in automotive After Sales with managerial experience, strong workshop and parts knowledge, and willingness to travel to outlets across Kulim, Bukit Mertajam, Penang, Ipoh, and Selayang.
Goh Brothers Capital Sdn Bhd – Perai, Penang
We are an established automotive dealership group representing multiple brands in Malaysia. As part of our continued growth, we are seeking a capable and driven Group Head of After Sales to oversee after sales operations across all our multi brand branches.
The role is responsible for leading and managing after sales teams across the Group’s multi‑brand, multi‑branch network to drive operational excellence, enhance performance, and deliver a consistent, high-quality customer experience across all service touchpoints.
This position may be based at our branches in Kulim, Bukit Mertajam, Penang, Ipoh, or Selayang, with regular travel required across branches.
Oversee all after‑sales operations across multiple automotive brands, including Service, Parts, Warranty, Customer Service and Body & Paint.
Drive Revenue & Profitability
Develop strategies to achieve Group after‑sales revenue, gross profit and profitability targets while maintaining effective cost control.
Improve Service & Workshop Performance
Drive workshop productivity, technician efficiency, vehicle throughput, utilisation and service turnaround time across all outlets.
Oversee Parts & Body & Paint Operations
Ensure optimum parts inventory, parts profitability and availability, while improving Body & Paint revenue, productivity, repair turnaround time and profitability.
Customer Satisfaction & Retention
Drive CSI, customer satisfaction, complaint resolution and customer retention, with continuous initiatives to increase repeat servicing and customer loyalty.
Lead People & Performance
Lead and develop After Sales Managers and department heads, establish clear KPIs, strengthen team capabilities and ensure compliance with manufacturer standards and Group policies.
Possess at least a Diploma or higher qualification in Mechanical/Automotive Engineering, Business Management, or a related discipline.
Minimum 5–8 years of experience in automotive After Sales, with at least 3 years in a managerial role.
Strong knowledge in workshop operations, parts management, and service KPIs.
Proven track record in driving revenue growth and profitability.
Good leadership, communication, and problem‑solving skills.
Strong analytical and operational management capabilities.
Independent, results‑driven, and able to work under pressure.
Willing to travel frequently to outlets.
At Goh Brothers Capital, we are committed to providing our employees with a rewarding and fulfilling work environment. We offer competitive remuneration, quarterly profit sharing/ incentive, opportunities for career advancement, and a range of benefits including health insurance, and training and development programs, etc.