Group and Project Digital Marketing Executive (Property Development)

KTI Landmark Berhad; West Coast Division; On-site; MYR 56,000 - 100,000; Full time

Job summary

KTI Landmark Berhad in Sabah, Malaysia, is seeking a Group and Project Digital Marketing Executive to bring property projects and corporate brands to life across the digital world. You will create content, spot trends and turn developments into compelling digital stories that attract interest and drive engagement.

You will plan and execute creative campaigns to build awareness, generate leads and support property sales, develop videos and social content, stay ahead of platforms like Facebook,

Qualifications

• Creative storytelling ability to translate property developments into digital narratives.
• Solid understanding of social media platforms (Facebook, Instagram, TikTok, YouTube).
• Strong copywriting and communication skills for engaging content.
• Experience in property, real estate, lifestyle or agency marketing advantageous.

Responsibilities

• Develop fresh, engaging content for social media, digital platforms and property campaigns.
• Translate property developments into compelling digital stories from launches to lifestyle content.
• Plan and execute creative digital marketing campaigns to build awareness, generate leads and support sales.
• Develop ideas for videos, reels, social campaigns, and digital activations.
• Monitor trends and platform updates and turn them into brand opportunities.
• Collaborate with Sales, Project, Branding and external agencies to implement campaigns.
• Monitor campaign performance and digital analytics to continuously improve approaches.
• Strengthen the group's digital presence with a distinctive brand identity.

Skills

Creative storytelling

Social media marketing

Content creation

Digital marketing

Copywriting & communication

Idea generation & experimentation

Independent & collaborative work

Marketing degree required

Property/real estate marketing

Education

Degree/Diploma in Marketing, Digital Marketing, Communications, Mass Communications or related field

Job description

Group and Project Digital Marketing Executive (Property Development)

We're looking for a creative and digitally savvy Digital Marketing Executive to bring our property projects and corporate brand to life across the digital world. If you enjoy creating content, spotting trends, experimenting with digital campaigns and turning a property development into a story people want to know more about — this role is for you.

Key responsibilities

• Develop fresh, engaging and visually appealing content for social media, digital platforms and property campaigns
• Translate property developments into compelling digital stories, from project launches and showrooms to lifestyle content and behind-the-scenes moments
• Plan and execute creative digital marketing campaigns that build awareness, generate leads and support property sales
• Develop innovative ideas for videos, reels, social campaigns, digital activations and other creative marketing initiatives
• Stay ahead of social media trends, digital platforms and emerging content formats, and turn them into opportunities for the brand
• Work closely with Sales, Project, Branding and external creative agencies to turn ideas into impactful campaigns
• Monitor campaign performance, engagement, leads and digital analytics, and continuously improve approach
• Strengthen the Group's digital presence and ensure projects have a consistent, distinctive and memorable brand identity

About you

• Creative mind with a strong sense of visual storytelling
• Passionate about social media, digital marketing, content creation and property
• Ability to turn an ordinary idea into something people want to click, watch, share and remember
• Understanding of platforms such as Facebook, Instagram, TikTok, YouTube and other digital channels
• Good copywriting and communication skills
• Proactive, curious and not afraid to experiment with new ideas
• Ability to work independently while collaborating effectively with different teams
• Degree/Diploma in Marketing, Digital Marketing, Communications, Mass Communications or a related field
• Experience in property, real estate, lifestyle or agency marketing will be an added advantage

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years of digital marketing experience do you have?
• Which of the following languages are you fluent in?
• How much notice are you required to give your current employer?

KTI is a leading property development and construction company based in Sabah, Malaysia, with a legacy of over 40 years in delivering high-quality homes and infrastructure projects. Established in 1984, KTI has built a strong reputation for excellence, completing government projects and pioneered the Industrialised Building System (IBS) in Sabah, KTI earned the Special Mention Award in the IBS Category by CIDB at the Malaysian Construction Industry Excellence Award (MCIEA) in 2016, and the Anugerah Kontraktor Cemerlang in 2021 and successfully implemented this technology in major developments, including The Logg, Ayuria Place & Residensi Seri Akasia.

KTI is a leading property development and construction company based in Sabah, Malaysia, with a legacy of over 40 years in delivering high-quality homes and infrastructure projects. Established in 1984, KTI has built a strong reputation for excellence, completing government projects and pioneered the Industrialised Building System (IBS) in Sabah, KTI earned the Special Mention Award in the IBS Category by CIDB at the Malaysian Construction Industry Excellence Award (MCIEA) in 2016, and the Anugerah Kontraktor Cemerlang in 2021 and successfully implemented this technology in major developments, including The Logg, Ayuria Place & Residensi Seri Akasia.