Executive, Marketing (Property Development)

LAGENDA PROPERTIES BERHAD; Kulai; On-site; MYR 36,000 - 60,000; Full time

Job summary

LAGENDA PROPERTIES BERHAD is seeking an Executive, Marketing (Property Development) to support planning, development, and execution of marketing strategies across Malaysia. The role coordinates with project and sales teams to meet annual targets and ensures brand consistency in all materials.

The candidate should have a degree in Marketing or related field and 1–2 years of relevant experience in property development or real estate marketing, with knowledge of digital marketing and licensing

Qualifications

• Degree in Marketing, Mass Communications, Business Administration, or a related field.
• Minimum 1–2 years of relevant experience in property development or real estate marketing.
• Strong understanding of both traditional and digital marketing strategies.
• Good knowledge of KPKT procedures and licensing requirements (APDL).

Responsibilities

• Actively contribute to the overall planning and execution of the company’s marketing initiatives across Malaysia.
• Develop marketing strategies and formulate advertising and promotional plans in collaboration with the project and sales teams to meet annual sales targets.
• Assist the in-house team in producing marketing materials such as brochures, models, animations, artworks, banners, flyers, and advertisements across all media.
• Ensure all advertising and promotional materials align with the company's branding and corporate direction.
• Plan and manage digital marketing campaigns, including social media and online advertising.
• Develop and manage marketing budgets at both group and project levels.

Education

Bachelor's degree in Marketing, Mass Communications, Business Administration, or a related field

Job description

Executive, Marketing (Property Development)

To support the planning, development, and execution of marketing strategies and advertising initiatives across all projects nationwide, ensuring alignment with the company’s goals and brand direction. This role also oversees licensing compliance, digital presence, and effective budget management.

Key Responsibilities

Marketing Planning, Concept & Design Execution

Actively contribute to the overall planning and execution of the company’s marketing initiatives across Malaysia.

Develop marketing strategies and formulate advertising and promotional plans in collaboration with the project and sales teams to meet annual sales targets.

Assist the in-house team in producing marketing materials such as brochures, models, animations, artworks, banners, flyers, and advertisements across all media.

Ensure all advertising and promotional materials align with the company's branding and corporate direction.

Regulatory Compliance & Licensing (KPKT)

Assist to prepare and submit quarterly 7E & 7F reports to Kementerian Perumahan Dan Kerajaan Tempatan (KPKT).

Liaise with KPKT on advertising and developer licensing (APDL) matters.

Ensure timely application, issuance, and renewal of developer licenses and permits, maintaining full compliance with regulatory requirements.

Advertising, Promotions & Brand Visibility

Plan and recommend advertising and promotional activities, including events, roadshows, and other marketing events to boost public interest.

Implement and execute approved events to strengthen customer engagement and increase visibility in key townships and for upcoming projects.

Monitor project milestones and provide regular updates and feedback to management.

Evaluate the effectiveness of marketing initiatives and report outcomes against defined goals and KPIs.

Plan and manage digital marketing campaigns, including social media and online advertising.

Marketing Budgeting & Expense Control

Develop and manage marketing budgets at both group and project levels.

Source cost-effective marketing strategies and negotiate with vendors, suppliers, and advertising agencies to optimize spending.

Monitor marketing expenditures and ensure budget compliance.

Other Responsibilities

Perform other duties or assignments as directed by the Management from time to time.

Requirements

• Degree in Marketing, Mass Communications, Business Administration, or a related field.
• Minimum 1-2 years of relevant experience, preferably in property development or real estate marketing.
• Strong understanding of both traditional and digital marketing strategies.
• Good knowledge of KPKT procedures and licensing requirements (APDL).
• Excellent project management, communication, and team leadership skills.

A Malaysian real estate developer listed on the Main Market of Bursa Malaysia, focused on providing affordable homes and integrated townships for underserved communities. Established in 2018, the company has expanded across multiple states, building practical, sustainable residential and township projects that bridge the housing affordability gap. It is guided by core values like Trust, Integrity, Empathy, and Resilience, and contributes to nation‑building by empowering families with quality housing solutions.

A Malaysian real estate developer listed on the Main Market of Bursa Malaysia, focused on providing affordable homes and integrated townships for underserved communities. Established in 2018, the company has expanded across multiple states, building practical, sustainable residential and township projects that bridge the housing affordability gap. It is guided by core values like Trust, Integrity, Empathy, and Resilience, and contributes to nation‑building by empowering families with quality housing solutions.