Campaign Specialist / Campaign Manager

UpGrowth HR Sdn. Bhd.; Kuala Lumpur; On-site; MYR 67,000 - 112,000; Full time

Job summary

UpGrowth HR Sdn. Bhd. is seeking a Campaign Specialist/Manager to plan, coordinate, and execute marketing and promotional campaigns across multiple platforms from our Kuala Lumpur office.

You will collaborate with Marketing, CRM, Design, Operations and Tech teams to ensure campaigns launch accurately and on time, while maintaining a smooth user experience. The role requires strong coordination, execution skills, and the ability to manage multiple campaigns and priorities in a fast-paced

Qualifications

• Diploma or Bachelor’s Degree in Marketing, Business, Communications, or related field.
• Minimum 1–2 years experience for Junior role / 3–5 years for Senior role.
• Strong coordination and project management skills.
• Good communication and stakeholder management ability.
• Able to multitask and work under tight timelines.
• Detail-oriented, responsible, and organized.
• Familiar with Excel / Google Sheets / reporting tools.

Responsibilities

• Plan, coordinate, and execute marketing and promotional campaigns.
• Manage campaign setup, promotional mechanics, and website updates.
• Ensure banners, content, and campaign information are updated accurately and timely.
• Coordinate with internal teams including CRM, marketing, design, operation, and tech teams for campaign execution.
• Monitor campaign performance and prepare basic performance reports.
• Ensure campaign timelines and deliverables are met.
• Perform quality checking to ensure accuracy of campaign content and setup.
• Support optimization and improvement for campaign performance and user experience.
• Conduct competitor and market campaign monitoring.
• Assist in ad-hoc campaign and operational tasks assigned by management.

Skills

Coordination

Project management

Communication

Stakeholder management

Multitasking

Detail-oriented

Independent work

Education

Bachelor’s/Diploma in Marketing/Business

Tools

Excel

Google Sheets

Reporting tools

Job description

ROLE OVERVIEW

We are looking for a Campaign Specialist / Campaign Manager to manage and execute

promotional campaigns, website updates, and product-related coordination across multiple

platforms. The role requires close collaboration with Marketing, CRM, Design, Operations,

and Tech teams to ensure campaigns are launched accurately and on time while maintaining

a smooth user experience.

This role is suitable for candidates who thrive in a fast-paced environment, possess strong

coordination and execution skills, and are able to manage multiple ongoing campaigns and

priorities effectively.

KEY RESPONSIBILITIES

• Plan, coordinate, and execute marketing and promotional campaigns

• Manage campaign setup, promotional mechanics, and website updates

• Ensure banners, content, and campaign information are updated accurately and timely

• Coordinate with internal teams including CRM, marketing, design, operation, and tech teams for campaign execution

• Monitor campaign performance and prepare basic performance reports

• Ensure campaign timelines and deliverables are met

• Perform quality checking to ensure accuracy of campaign content and setup

• Support optimization and improvement for campaign performance and user experience

• Conduct competitor and market campaign monitoring

• Assist in ad-hoc campaign and operational tasks assigned by management

REQUIREMENTS

• Diploma or Bachelor’s Degree in Marketing, Business, Communications, or related field

• Minimum 1–2 years experience for Junior role / 3–5 years for Senior role

• Strong coordination and project management skills

• Good communication and stakeholder management ability

• Able to multitask and work under tight timelines

• Detail-oriented, responsible, and organized

• Familiar with Excel / Google Sheets / reporting tools

• Comfortable working in a fast-paced operational environment

• Able to work independently with minimal supervision

PREFERRED SKILLS

• Experience in digital marketing, online platform operations, or gaming industry

• Familiarity with website/backend CMS systems

• Experience handling promotions, website campaigns, or CRM campaigns

• Basic analytical and reporting skills

• Knowledge of player behavior, retention campaigns, or promotional optimization is an

advantage

• Chinese language proficiency is an added advantage

PERSONALITY & WORKING ATTITUDE

• Strong sense of ownership and accountability

• Proactive and solution-oriented mindset

• Good teamwork and communication skills

• Able to adapt quickly to changing priorities

• Positive attitude and willingness to learn