Global Paid Media & Strategy Lead

NEXT Ventures; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

NEXT Ventures, through its FundedNext brand, seeks a Specialist – Media & Strategy to own paid media across Google, Meta, DV360, and more for global markets.

This role isn’t execution; it’s strategic budgeting, channel weighting, testing, measurement, and cross-functional collaboration to drive growth and efficiency.

You will mentor junior buyers and work with Creative, Product, and Strategy to align brand messaging with product goals.

Qualifications

• 5–8 years hands-on experience planning and optimizing paid media campaigns.
• Bachelor's degree in Marketing, Business, or a related field.
• Expertise across at least three platforms: Google, Meta, DV360, or Microsoft/Twitter.
• Proven track record owning budget allocation and channel strategy.
• Strong grasp of performance metrics and tracking architecture.

Responsibilities

• Own media strategy and channel mix for global markets.
• Set quarterly media plans aligned to growth, ROAS, CAC targets.
• Lead testing frameworks and attribution standards across platforms.
• Mentor junior media buyers and partner with Creative, Product and Strategy.

Skills

Paid media strategy

Budget management

Data analysis

Cross-functional collaboration

Mentorship

Education

Bachelor's degree in Marketing or Business

Tools

Google Ads

Meta Ads

DV360

Microsoft Ads

Twitter Ads

Job description

NEXT Ventures, through its FundedNext brand, seeks a Specialist – Media & Strategy to own paid media across Google, Meta, DV360, and more for global markets.

This role isn’t execution; it’s strategic budgeting, channel weighting, testing, measurement, and cross-functional collaboration to drive growth and efficiency.

You will mentor junior buyers and work with Creative, Product, and Strategy to align brand messaging with product goals.