Specialist – Media & Strategy

NEXT Ventures; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

NEXT Ventures, through its FundedNext brand, seeks a Specialist – Media & Strategy to own paid media across Google, Meta, DV360, and more for global markets.

This role isn’t execution; it’s strategic budgeting, channel weighting, testing, measurement, and cross-functional collaboration to drive growth and efficiency.

You will mentor junior buyers and work with Creative, Product, and Strategy to align brand messaging with product goals.

Qualifications

• 5–8 years hands-on experience planning and optimizing paid media campaigns.
• Bachelor's degree in Marketing, Business, or a related field.
• Expertise across at least three platforms: Google, Meta, DV360, or Microsoft/Twitter.
• Proven track record owning budget allocation and channel strategy.
• Strong grasp of performance metrics and tracking architecture.

Responsibilities

• Own media strategy and channel mix for global markets.
• Set quarterly media plans aligned to growth, ROAS, CAC targets.
• Lead testing frameworks and attribution standards across platforms.
• Mentor junior media buyers and partner with Creative, Product and Strategy.

Skills

Paid media strategy

Budget management

Data analysis

Cross-functional collaboration

Mentorship

Education

Bachelor's degree in Marketing or Business

Tools

Google Ads

Meta Ads

DV360

Microsoft Ads

Twitter Ads

Job description

NEXT Ventures is where ambition takes shape and momentum becomes movement. As a global platform revolutionising access to performance-based capital, we empower the world’s most driven individuals to rise. Through our flagship brand, FundedNext, we empower dreamers to become doers, and potential to turn into performance. With 500+ driven minds across five countries, we power a global rhythm—220,000+ daily users from 170+ nations, each chasing greatness in their own way.

Your Role in Our Mission

As a Specialist – Media & Strategy under FundedNext's Marketing Department, you own the strategic direction of paid media across our global digital platforms. This is not an execution seat. You decide where spend goes, how channels are weighted, and what the testing roadmap looks like for the markets you run.

You set the measurement standards the wider media team works to, and you translate performance data into channel strategy that scales reach without scaling cost. Your judgment on budget allocation, channel mix, and experimentation directly shapes how efficiently FundedNext acquires and converts across regions.

How You'll Make An Impact

Media Strategy & Channel Ownership

• Own the channel mix and spend allocation across Google Ads, Meta, Microsoft Ads, Twitter Ads, and DV360 for your markets.
• Set quarterly media strategy aligned to growth, ROAS, and CAC targets, and defend allocation decisions with data.
• Identify and validate new channels, ad formats, and audience expansion opportunities before scaling investment behind them.

Budget Allocation & Performance Optimization

• Own cross-platform budget allocation and reallocation in response to live performance, not fixed plans.
• Drive efficiency targets across the funnel, diagnosing where spend underperforms and shifting it decisively.
• Build performance reporting that gives stakeholders a clear read on what is working, what is not, and what changes next.

Testing & Measurement Frameworks

• Define the A/B and incrementality testing frameworks the media team runs to, across creatives, audiences, placements, and bidding.
• Set tracking and attribution standards, and ensure measurement integrity across platforms.
• Turn test results into repeatable playbooks that raise the whole team's baseline.

Team Mentorship & Cross-Functional Partnership

• Mentor junior media buyers, reviewing campaign structures and coaching on optimization decisions.
• Partner with Creative, Product, and Strategy to align paid media with brand messaging and product goals.
• Share learnings and testing outcomes to lift performance across the broader marketing function.

What You Bring

• 5–8 years of hands‑on experience planning and optimizing paid media campaigns across multiple platforms.
• Bachelor's degree in Marketing, Business, or a related field.
• Deep, demonstrated expertise across at least three of: Google Ads, Meta Ads, DV360, Microsoft Ads, Twitter Ads.
• Proven track record owning budget allocation and channel strategy, not just campaign execution.
• Strong command of performance marketing metrics, attribution models, and tracking architecture.
• Proficiency in Google Analytics, Looker Studio, or equivalent for reporting and insight generation.
• Global or multi-region campaign management experience.

Your X-Factor

• Makes sharp allocation calls under ambiguity and owns the outcome, good or bad.
• Reads performance data for the signal others miss, then acts on it without waiting for perfect certainty.
• Raises the standard of everyone around them through how they test, measure, and document.
• Balances creative instinct with analytical discipline in every decision.

Your Journey after Applying

• Take home assessment
• Screening session with the Talent Acquisition team.
• 45-minute Online Session (with talent acquisition team & department front line manager).
• 60-minute In Office Session (with talent acquisition lead & head of department).

Why Join NEXT

At NEXT Ventures, we believe the right talent fuels breakthrough innovation. If you're driven to connect great minds with big ideas and want to shape the future of fintech, we’d love to meet you. Join our team of bold thinkers where technology meets transformation.