Digital Technical Project Manager

Maker Lab; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

Maker Lab, a marketing agency, seeks a Digital Technical Project Manager to lead a B2B website project and oversee MarTech stack refresh. You will coordinate cross-functional teams and external partners, drive planning, and ensure delivery aligned with business goals.

You will run discovery workshops, translate business needs into specs, manage approvals, and control scope with cost impacts.Experience with Salesforce, Pardot, GA4, and GTM is required.

Qualifications

• BA/BS degree or equivalent experience.
• Proven track record managing large-scale web builds.
• Experience in PMO or lead agency role.
• Experience running end-to-end RFP processes.
• Strong stakeholder management and cross-functional alignment.

Responsibilities

• Lead enterprise website build and MarTech integration as PM.
• Own roadmap, milestones, and documentation across sprints and meetings.
• Coordinate and run RFPs with Procurement for agency selection.
• Manage project budget and flag variances early.
• Plan multi-market UAT, go-live approvals, and post-launch support.

Skills

Project mgmt

Vendor mgmt

RFP process

MarTech

Budget mgmt

CMS architecture

GA4

Salesforce

Pardot

Education

BA/BS degree or equivalent

Tools

Salesforce

Pardot

GA4

GTM

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab ’s cross‑functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:

We’re looking for a Digital Technical Project Manager to lead a new B2B website project, bringing teams and external partners together to drive project planning, manage the RFP process, and ensure smooth delivery aligned with business goals.

Role: Project & Vendor Management

• Act as the primary project manager for the enterprise website build and MarTech stack refresh.
• Own the roadmap, milestones, trackers, and documentation (sprints, stand‑ups, sprint reviews, steering meetings) to ensure aligned timelines.
• Partner with Procurement to produce and run the comprehensive RFP pack to evaluate and select web development agencies.
• Manage the project budget by tracking vendor fees, production, and development costs, flagging any variances early.
• Plan and execute multi‑market UAT, go‑live approvals, DNS cut‑overs, hypercare, and transition to post‑launch support.

Strategy, Requirements & Cross‑Functional Alignment

• Run discovery workshops with cross‑functional groups (Marketing, Business Teams, Legal, and regional teams) to define objectives, site architecture, UX flow, and feature requirements.
• Translate business needs into functional specifications and a single requirements baseline.
• Coordinate review cycles, consolidate feedback, and manage approvals across internal teams and regional POCs.
• Control project scope, ensuring every change request is tied to a clear requirement, cost impact, and stakeholder decision.
• Define the in‑market website access model, including central access control, market editing rights, and audit trails.

Technical Oversight & MarTech Integration

• Audit the existing B2B MarTech stack (Salesforce, Account Engagement/Pardot, GA4, Google Tag Manager) to identify gaps in data flow, lead scoring, tagging hygiene, and CRM integration.
• Develop an actionable execution plan to fix attribution bottlenecks and capture marketing‑influenced revenue.
• Critically evaluate vendor proposals and output quality (e.g., test coverage, code‑review sampling) against modern web development trends, SEO/GEO/AEO baselines, and performance targets.
• Oversee MarTech best practices, including reconfiguring tag management, pixels, custom dimensions, and Pardot–Salesforce data syncs.

Reporting & Handover

• Ensure post‑launch tracking and analytics are correctly implemented, automating lead reporting to eliminate manual effort.
• Define post‑launch SLAs and support scopes with the selected vendor.
• Ensure the delivery of comprehensive CMS documentation (editor/admin guides, runbooks) and facilitate training for central and regional teams.
• Deliver a complete handover package covering site maintenance, content updates, monitoring, and SOPs for data hygiene.

You:

• BA/BS degree or equivalent experience
• Experience: Proven track record managing large‑scale web builds, CMS implementations, and MarTech integrations in a PMO or lead agency role.
• Technical Fluency: Deep understanding of enterprise CMS architectures, UI/UX, SEO, QA/testing protocols, and AI‑driven web development trends.
• MarTech Expertise: Hands‑on knowledge of B2B tracking, lead attribution models, Salesforce, Pardot, GA4, and Google Tag Manager.
• Process‑driven: Experience running end‑to‑end RFP processes, budget management, and multi‑market UAT.
• Communication: Exceptional stakeholder management skills, capable of translating complex technical limitations to marketing teams and business needs to developers.

Contract Type: 12 months Fixed Term Contract