TikTok Livestream Operations Specialist

DEAR DEER BRIDGE SDN. BHD.; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Benefits offered by this job

End-to-end ownership

Access to premium brands

Million-level traffic potential

Professional, collaborative team

High earning potential

Clear career development path

Job summary

DEAR DEER BRIDGE SDN. BHD. in Kuala Lumpur seeks a TikTok Livestream Operations Specialist to own end-to-end livestream activities, including paid traffic, brand partnerships, product assortment, host development and script delivery.

You will manage campaigns, coordinate partners, design assortments and SOPs, train hosts, and conduct performance analysis to optimize GMV and ROAS for cross-border campaigns.

Qualifications

• Proven end-to-end TikTok livestream operations experience.
• Hands-on expertise in TikTok Ads for livestream traffic acquisition.
• Knowledge of Malaysian market dynamics and consumer behavior.

Responsibilities

• Manage TikTok livestream paid traffic and campaign plans, budgets, targeting, and bidding strategies.
• Coordinate brand partnerships, product sourcing, and livestream scheduling with partners.
• Develop tailored product assortments and livestream scripts; train hosts and set SOPs.
• Oversee real-time livestream control, performance optimization, and post-live analysis.
• Produce performance reports with actionable optimization recommendations.
• Ensure cross-functional alignment between paid media, content, and host teams.

Job description

[Full-Time | Kuala Lumpur] TikTok Livestream Operations Specialist (Paid Ads, Brand Partnerships, Product Assortment, Host Development & End-to-End Livestream Management)

1. About the Company

DEAR DEER BRIDGE SDN. BHD. specializes in cross-border TikTok livestream commerce across Southeast Asia, with a focus on developing top creator accounts, executing brand-exclusive livestream campaigns, and optimizing product assortments for performance.

We work with high-quality global brands to build a premium livestream commerce ecosystem that combines strong brand presentation with high conversion performance.

We are looking for a versatile, hands‑on TikTok Livestream Operations Specialist to take end-to-end ownership of livestream operations, covering paid traffic, brand partnerships, product selection, product assortment planning, host training, scripting, live control, and performance analysis and optimization.

2. Key Responsibilities

1. TikTok Ads & Paid Traffic Strategy

Manage paid traffic campaigns for TikTok livestreams, including livestream promotion and paid short-video campaigns to drive traffic. Develop campaign plans, audience targeting strategies, budget allocation, and bidding strategies.

Monitor real-time campaign performance metrics, including CTR, CPC, CPM, ROAS, cost per livestream viewer, viewer retention, and conversion rates. Adjust campaigns promptly based on performance.

Develop and optimize paid traffic strategies for regular livestreams, brand-exclusive sessions, and major promotional campaigns. Optimize creatives, audiences, and budget allocation to reduce customer acquisition costs and improve return on ad spend.

Build a library of effective ad creative approaches and collaborate with the short-video team to produce performance-driven content. Analyze creative performance and continuously refine audience targeting.

2. Brand Partnerships & Business Development

Manage commercial communications and negotiations with local Malaysian and cross-border brands, suppliers, and product sourcing partners. Coordinate sample requests and negotiate brand-exclusive livestream collaborations.

Maintain and expand the brand and supplier database. Identify high-quality product categories, phase out underperforming products, and continuously strengthen the livestream supply chain.

Coordinate with brand partners on livestream schedules, campaign mechanics, pricing, gifts with purchase, and after-sales policies to ensure competitive product offerings and attractive pricing.

3. Product Selection & Customized Product Assortment Planning

Independently develop product selection strategies, category plans, and potential bestsellers based on account audience profiles, local consumer preferences, and emerging platform trends.

Design tailored product assortments for regular livestreams, major promotional campaigns, and brand-exclusive sessions, balancing traffic-driving products, profit-generating products, brand-image products, and promotional offers.

Manage product listings and showcase optimization, including product ordering, listing updates, new product replacements, and the removal of slow-moving products, to improve traffic conversion and product discovery.

Develop standardized livestream scripts and selling frameworks, including product presentation, audience retention techniques, engagement strategies, and conversion-oriented sales pacing.

Train new livestream hosts and continuously improve the performance of existing hosts, covering on-camera presence, speaking pace, product presentation structure, audience engagement, and localized communication.

Develop and maintain livestream SOPs to ensure consistent presentation quality, professionalism, and conversion performance across livestream sessions.

5. Livestream Execution, Scripting & Real-Time Control

Before livestreams: Develop full-session scripts, plan the running order and timing, structure the livestream flow, sequence products strategically, and prepare pre-livestream promotional content.

During livestreams: Manage real-time livestream operations, maintain engagement and sales momentum, coordinate time-sensitive sales pushes, and monitor both paid traffic performance and livestream conversion metrics. Support hosts in adjusting their delivery and handling unexpected situations.

Manage livestream atmosphere, viewer retention, engagement, and conversions. Coordinate with the paid media team to adjust budgets and audience targeting in response to real-time performance.

6. Performance Analysis & Continuous Growth Optimization

Conduct comprehensive post-livestream reviews covering traffic sources (organic and paid), peak concurrent viewers, viewing duration, click-through rate, conversion rate, GMV, individual product performance, paid media ROAS, sales script effectiveness, and livestream pacing.

Produce performance reports, optimization recommendations, and action plans. Optimize the balance between organic and paid traffic to improve overall account efficiency and return on investment.

Develop repeatable best practices, high-converting product presentation templates, and proven livestream operating models to support sustainable account growth.

3. Requirements

Proven end-to-end TikTok livestream operations experience, with hands‑on expertise in TikTok Ads for livestream traffic acquisition and a solid understanding of Malaysian market dynamics, platform policies, and local consumer behavior.

Strong end-to-end execution capabilities across paid traffic management, product selection, product assortment planning, livestream scripting, real‑time session control, and performance analysis. Able to independently take ownership of GMV targets for complete livestream sessions.

Strong business development, commercial communication, and negotiation skills, with the ability to build and maintain brand partnerships and supplier relationships.

Experience in livestream host development and training, with the ability to develop standardized SOPs and improve host performance and conversion rates.

Strong analytical skills and data sensitivity, with the ability to interpret paid media metrics and livestream conversion data simultaneously and make timely, data-driven adjustments.

Strong execution, resilience under pressure, attention to detail, and a strategic mindset. Comfortable working flexible schedules to accommodate cross‑border livestream campaigns.

Basic proficiency in Bahasa Malaysia and/or English is preferred. The ability to communicate directly with local brands and paid media teams is an advantage.

5. What We Offer

End-to-end ownership: Take charge of paid traffic, brand partnerships, product assortment, host development, scripting, livestream control, and performance optimization, with significant opportunities for professional growth.

Access to premium global brands: Work with high-quality international brands and attractive product portfolios in a promising market.

Established accounts with million-level traffic potential: Build on an existing account foundation rather than starting entirely from scratch.

A professional, collaborative team: Work in an environment that values operational expertise, data-driven decisions, and professional judgment.

High earning potential: Participate in frequent major promotional campaigns and brand-exclusive livestream sessions, with attractive commission opportunities.

A clear career development path: Grow into a Livestream Project Lead or Brand Campaign Livestream Operations Lead.