General Manager, Business Development Cum Operations

Private Advertiser; Kepong; On-site; MYR 240,000 - 420,000; Full time

Benefits offered by this job

Competitive salary package

Performance incentives / bonus

Dynamic working environment

Expanding automotive brand

Job summary

Private Advertiser in Malaysia seeks a General Manager, Business Development Cum Operations to lead nationwide franchise expansion and oversee day-to-day outlet performance and profitability. The ideal candidate has 8–10 years in senior management, proven P&L management, and strong skills in strategic planning, partnerships, and team leadership; travel for site visits will be required.

This role offers a competitive salary package and growth opportunities.

Qualifications

• Bachelor’s degree in business-related field; MBA is a plus.
• 8–10 years in senior management in BD/ops/franchise.
• Proven P&L management, growth and multi-site leadership.
• Franchise development and partner management experience.
• Knowledge of SOP development, compliance audits and process improvement.

Responsibilities

• Lead operations, strategic planning, profitability and KPI targets.
• Oversee day-to-day outlet performance, inventory and SOPs.
• Drive franchise development including recruitment and expansion.
• Manage onboarding: site selection, setup, openings and readiness.
• Develop SOPs, franchise systems, audits and training frameworks.
• Audit outlets, review performance with partners and plan improvements.
• Identify market trends and new opportunities in auto detailing sectors.
• Build partnerships and coordinate cross-functional support to boost ROI.
• Drive revenue growth, business development strategies and market presence.
• Manage franchise agreements, licensing, renewals and documentation.
• Oversee staff performance, incentives and people development.

Skills

Business Development

Operations Management

Franchise Management

P&L Management

Strategic Planning

Leadership

Negotiation

Stakeholder Management

Education

Bachelor’s Degree in Business Administration or related

MBA (added advantage)

Job description

General Manager, Business Development Cum Operations

Lead strategic growth and nationwide franchise expansion

Key leadership role with high business impact

Attractive remuneration package with career growth opportunities

Key Responsibilities

Lead overall business operations, strategic planning, profitability management and achievement of business growth targets and KPIs.

Oversee day-to-day operational performance, including outlet operations, inventory management, SOP compliance and customer service excellence.

Drive franchise development initiatives including lead generation, franchisee recruitment and expansion of the franchise network.

Manage franchise onboarding including site selection, setup coordination, outlet opening support and operational readiness.

Develop and implement standardized SOPs, franchise systems, audit processes and training frameworks to ensure brand consistency.

Conduct outlet audits, performance reviews and work closely with franchise partners on action plans and continuous business improvements.

Identify market trends, customer demands and new business opportunities in auto detailing and automotive-related sectors.

Build strategic partnerships and coordinate cross-functional support to enhance operational efficiency and maximize ROI.

Drive revenue growth initiatives, business development strategies and strengthen the company’s market presence.

Manage franchise compliance matters including agreements, licensing, renewals and franchise documentation.

Review and implement staff performance management, incentive programs and people development initiatives.

Act as the key liaison for franchise partners and stakeholders, ensuring strong relationships and smooth business execution.

Requirements

Bachelor’s Degree in Business Administration, Marketing, Operations Management or related field; MBA is an added advantage.

Minimum 8–10 years’ experience in senior management roles within business development, operations or franchise management.

Proven track record in P&L management, business growth and multi-site operational leadership.

Strong experience in franchise development and managing partner relationships.

Knowledge in SOP development, compliance audits and process improvement.

Strong commercial acumen, negotiation and strategic planning skills.

Excellent leadership, stakeholder management and team management capabilities.

Experience in automotive, retail, service or related industries will be an added advantage.

Willing to travel for outlet visits and business development activities.

Results-driven, entrepreneurial and hands-on leadership approach.

What We Offer

• Competitive salary package
• Performance incentives / bonus
• Supportive and dynamic working environment
• Opportunity to be part of an expanding automotive brand