Freelance Content & Copywriter

Archetype; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Archetype in Kuala Lumpur is seeking a freelance Content & Copywriter to support regional campaigns across Malaysia, Singapore and Sydney. You will craft clear, compelling copy for social, digital, video and branded communications, and shape content from concepts through delivery.

You will collaborate with regional creative, strategy and account teams, adapt tone for different audiences, manage multiple briefs and deadlines, and bring storytelling excellence to diverse sectors.

Qualifications

• Strong storytelling, copywriting and concept development skills.
• Experience creating content across social, digital, web, video and campaign formats.
• Ability to write effectively across both short-form and long-form content.
• Experience developing campaign messaging, creative concepts, content frameworks or editorial approaches.
• Strong understanding of social and digital content principles.
• Excellent written communication skills, with strong attention to detail and command of English.
• Ability to adapt tone, style and messaging for different audiences, clients and industries.
• Confidence working independently, managing deadlines and responding to feedback.
• Strong collaboration skills, with experience working with creative, strategy, account or client teams.
• A portfolio demonstrating a range of content formats, writing styles and creative thinking.
• Experience working with technology, finance, healthcare, FMCG or related sectors is preferred.
• Availability to work on a project, retainer or ad-hoc basis with agreed turnaround times.

Responsibilities

• Develop clear, compelling copy across social media, websites, landing pages, campaign assets and branded communications.
• Create campaign messaging, content frameworks, hooks, taglines and creative directions that strengthen integrated campaigns.
• Write scripts and frame-by-frame storyboards for short-form video and social content.
• Develop and adapt content for different audiences, markets, channels and stages of the customer journey.
• Support the creation of long-form content, including articles, reports, blogs, thought-leadership pieces, executive content and website copy.
• Contribute creative ideas and content recommendations that help campaigns stand out and connect with their intended audiences.
• Work with creative, strategy and account teams to ensure content reflects campaign objectives, audience insights and client requirements.
• Review and refine copy for clarity, accuracy, tone of voice, grammar and brand consistency.
• Manage agreed briefs, timelines and revisions across project, retainer and ad-hoc assignments.
• Where relevant, contribute to regional content programmes supporting teams in Malaysia, Singapore and Sydney.

Skills

Storytelling

Copywriting

Campaign messaging

Content formats

Editing

Job description

Join Archetype

At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650+ creative individuals turning ambitions into success.

Our people are the heart of our achievements. Whether you're starting out or a seasoned professional, if you take pride in your work and have bold ambitions, Archetype might be the place for you.

You are a creative thinker, problem solver and storyteller. You thrive in a high-standard environment where curiosity is encouraged, ambition celebrated and kindness valued. As a self-motivated storyteller, you break new ground with strategic, creative campaigns.

We are committed to diversity, equity and inclusion. Your unique ideas and perspectives help us do our best work and make a difference in the world.

Why this Role?

Archetype is looking for a freelance Content & Copywriter based in Kuala Lumpur to support integrated campaigns and content programmes across Malaysia, Singapore and Sydney.

Working with creative, strategy and account teams in the region, you will help turn client challenges and campaign ideas into clear, compelling content across social, digital, video and branded communications. This is an opportunity to contribute to varied regional work, adapt your writing to different audiences and sectors, and shape content from early concepts through to delivery.

About You

We are looking for a versatile writer who can move confidently between creative concepts, campaign messaging and executional content.

You are a strong storyteller with the ability to make complex ideas clear, engaging and relevant. You can adapt your tone of voice across different audiences, brands, industries and channels without losing consistency or creative impact.

You are comfortable working independently as a freelancer while collaborating closely with regional creative, strategy and account teams. You bring constructive creative thinking, respond well to feedback and can manage multiple briefs and deadlines with professionalism.

Experience working with technology, finance, healthcare, FMCG or related sectors would be advantageous.

What You'll Do

As a freelance Content & Copywriter, you will support the development of content and campaign materials for clients across the region.

• Develop clear, compelling copy across social media, websites, landing pages, campaign assets and branded communications.

• Create campaign messaging, content frameworks, hooks, taglines and creative directions that strengthen integrated campaigns.

• Write scripts and frame-by-frame storyboards for short-form video and social content.

• Develop and adapt content for different audiences, markets, channels and stages of the customer journey.

• Support the creation of long-form content, including articles, reports, blogs, thought-leadership pieces, executive content and website copy.

• Contribute creative ideas and content recommendations that help campaigns stand out and connect with their intended audiences.

• Work with creative, strategy and account teams to ensure content reflects campaign objectives, audience insights and client requirements.

• Review and refine copy for clarity, accuracy, tone of voice, grammar and brand consistency.

• Manage agreed briefs, timelines and revisions across project, retainer and ad-hoc assignments.

• Where relevant, contribute to regional content programmes supporting teams in Malaysia, Singapore and Sydney.

What You'll Offer

• Strong storytelling, copywriting and concept development skills.

• Experience creating content across social, digital, web, video and campaign formats.

• The ability to write effectively across both short-form and long-form content.

• Experience developing campaign messaging, creative concepts, content frameworks or editorial approaches.

• Strong understanding of social and digital content principles.

• Excellent written communication skills, with strong attention to detail and command of English.

• The ability to adapt tone, style and messaging for different audiences, clients and industries.

• Confidence working independently, managing deadlines and responding to feedback.

• Strong collaboration skills, with experience working with creative, strategy, account or client teams.

• A portfolio demonstrating a range of content formats, writing styles and creative thinking.

• Experience working with technology, finance, healthcare, FMCG or related sectors is preferred.

• Availability to work on a project, retainer or ad-hoc basis with agreed turnaround times.

Why Archetype

At Archetype, we believe the best work attracts the best clients and builds the best people. You will work alongside ambitious, high-calibre colleagues who push one another to raise the bar. We create the environment and opportunity for you to grow your craft and take ownership of your work.

• Exposure to integrated campaigns and clients across Malaysia, Singapore, Sydney and the wider region.

• A team that values curiosity, ambition and kindness, fostering a supportive and inspiring work environment.