FPGA IP Marketing & GTM Leader

Lattice Semiconductor Corp.; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

Lattice Semiconductor Corp. is hiring a Technical Product Marketing Manager in Malaysia to drive strategy, planning, and go-to-market for FPGA IP solutions.

This high-impact role blends technology, product mgmt, engineering, and customer engagement to shape product direction and business growth. The ideal candidate combines strong technical expertise with business acumen and a passion for customer-centric products across diverse applications.

Qualifications

• Experience in defining product requirements and developing PRDs/MRDs.
• Ability to drive roadmaps and market opportunities with cross-functional teams.
• Strong communication and stakeholder management across technical and executive audiences.

Responsibilities

• Define product and IP feature requirements aligned with customer needs and business goals.
• Develop and maintain product roadmaps with prioritized investments and features.
• Collaborate with engineering, applications, marketing, and sales to drive IP capabilities.
• Translate customer feedback into actionable product planning recommendations.
• Lead go-to-market activities including positioning, messaging, and launches.
• Support customer engagements, design wins, and revenue growth with Field teams.
• Track market opportunities and business performance against objectives.
• Serve as SME for FPGA IP technologies and industry trends.

Skills

Product marketing

Product management

Applications engineering

Design engineering

Analytical thinking

Communication skills

Cross-functional collaboration

Education

Bachelor's degree in Electrical Engineering, Computer Engineering, Computer Science, or related technical field

Job description

Lattice Semiconductor Corp. is hiring a Technical Product Marketing Manager in Malaysia to drive strategy, planning, and go-to-market for FPGA IP solutions.

This high-impact role blends technology, product mgmt, engineering, and customer engagement to shape product direction and business growth. The ideal candidate combines strong technical expertise with business acumen and a passion for customer-centric products across diverse applications.