Technical FPGA IP Product Marketing Lead

Lattice Semiconductor; Penang; On-site; MYR 110,000 - 170,000; Full time

Job summary

Lattice Semiconductor is seeking a Technical Product Marketing Manager to drive strategy, planning, and GTM for FPGA IP solutions. This role blends technology with business, influencing product direction and customer success across applications.

The ideal candidate has strong technical background, 3+ years in related roles, and excellent communication skills to work across global teams.

Qualifications

• 3+ years in product marketing, product management, applications engineering, or related technical role.
• Technical knowledge of FPGA/IP or high-speed interfaces is preferred.
• Experience defining product requirements and roadmaps.
• Ability to translate customer needs into actionable plans.

Responsibilities

• Define product and IP feature requirements aligned to customer needs and business goals.
• Develop and maintain product roadmaps, prioritizing investments and features.
• Collaborate with engineering, marketing, and sales to drive IP capabilities to market.
• Translate feedback into actionable product planning recommendations.
• Lead go-to-market activities, including positioning, messaging, and launches.
• Support customer engagements, design wins, and revenue growth with field teams.
• Track opportunities and performance against objectives; stay aware of market trends.

Skills

Analytical thinking

Problem solving

Excellent communication

Cross-functional collaboration

Presentation skills

Customer-focused mindset

Strategic thinking

Education

Bachelor's degree in Electrical/Computer Engineering or related field

Job description

Lattice Semiconductor is seeking a Technical Product Marketing Manager to drive strategy, planning, and GTM for FPGA IP solutions. This role blends technology with business, influencing product direction and customer success across applications.

The ideal candidate has strong technical background, 3+ years in related roles, and excellent communication skills to work across global teams.