IP Product Mktg Mgr

Lattice Semiconductor; Penang; On-site; MYR 110,000 - 170,000; Full time

Job summary

Lattice Semiconductor is seeking a Technical Product Marketing Manager to drive strategy, planning, and GTM for FPGA IP solutions. This role blends technology with business, influencing product direction and customer success across applications.

The ideal candidate has strong technical background, 3+ years in related roles, and excellent communication skills to work across global teams.

Qualifications

• 3+ years in product marketing, product management, applications engineering, or related technical role.
• Technical knowledge of FPGA/IP or high-speed interfaces is preferred.
• Experience defining product requirements and roadmaps.
• Ability to translate customer needs into actionable plans.

Responsibilities

• Define product and IP feature requirements aligned to customer needs and business goals.
• Develop and maintain product roadmaps, prioritizing investments and features.
• Collaborate with engineering, marketing, and sales to drive IP capabilities to market.
• Translate feedback into actionable product planning recommendations.
• Lead go-to-market activities, including positioning, messaging, and launches.
• Support customer engagements, design wins, and revenue growth with field teams.
• Track opportunities and performance against objectives; stay aware of market trends.

Skills

Analytical thinking

Problem solving

Excellent communication

Cross-functional collaboration

Presentation skills

Customer-focused mindset

Strategic thinking

Education

Bachelor's degree in Electrical/Computer Engineering or related field

Job description

Lattice Overview

There is energy here…energy you can feel crackling at any of our international locations. Its an energy generated by enthusiasm for our work, for our teams, for our results, and for our customers. Lattice is a worldwide community of engineers, designers, and manufacturing operations specialists in partnership with world-class sales, marketing, and support teams, who are developing programmable logic solutions that are changing the industry. Our focus is on R&D, product innovation, and customer service, and to that focus, we bring total commitment and a keenly sharp competitive personality. Energy feeds on energy. If you flourish in a fast paced, results-oriented environment, if you want to achieve individual success within a "team first" organization, and if you believe you can contribute and succeed in a demanding yet collegial atmosphere, then Lattice may well be just what you're looking for.

Job Description

Lattice Semiconductor is seeking a Technical Product Marketing Manager to drive the strategy, planning, and go-to-market execution for our industry-leading FPGA IP solutions. This is a high-impact role that sits at the intersection of technology, product management, engineering, and customer engagement, offering the opportunity to influence product direction, drive business growth, and shape the future of FPGA-based solutions. The ideal candidate combines strong technical expertise with business acumen and a passion for delivering customer-centric products that enable success across a broad range of applications.

Responsibilities

• Define product and IP feature requirements that align with customer needs, market opportunities, and business objectives.
• Develop and maintain product roadmaps, prioritizing investments and feature development based on customer feedback, market trends, and strategic goals.
• Partner with engineering, applications, marketing, and sales teams to drive execution of new IP capabilities, including requirements definition, MRD/PRD development, and product reviews.
• Gather, analyze, and translate customer and ecosystem feedback into actionable product planning recommendations.
• Drive go-to-market activities for new products and IP releases, including positioning, messaging, competitive analysis, launch planning, and sales enablement.
• Collaborate with field sales, FAE, and business development teams to support customer engagements, design wins, and revenue growth.
• Track market opportunities, pipeline progression, and business performance against key objectives.
• Serve as a subject matter expert for FPGA IP technologies, competitive offerings, and industry trends.

Required Qualifications

• Bachelor's degree in Electrical Engineering, Computer Engineering, Computer Science, or a related technical field.
• 3+ years of experience in product marketing, product management, applications engineering, design engineering, or a related technical role.
• Technical knowledge of one or more of the following areas: High-speed serial interfaces and protocols Video and display connectivity Embedded processing systems Image processing and computer vision.
• Experience defining product requirements, developing PRDs/MRDs, or influencing product roadmaps.
• Strong analytical and problem-solving skills with the ability to balance technical, customer, and business considerations.
• Excellent written, verbal, and presentation skills with the ability to communicate effectively across technical and executive audiences.
• Customer-focused mindset and ability to work effectively across global, cross-functional teams and drive results in a fast-paced environment.

Additional Information

This position requires a successful background and reference checks and satisfactory proof of your right to work in: Malaysia

Lattice recognizes that employees are its greatest asset and the driving force behind success in a highly competitive, global industry. Lattice continually strives to provide a comprehensive compensation and benefits program to attract, retain, motivate, reward and celebrate the highest caliber employees in the industry. Lattice is an international, service-driven developer of innovative low cost, low power programmable design solutions. Our global workforce, some 1,000 strong, shares a total commitment to customer success and an unbending will to win.

For more information about how our FPGA, CPLD and programmable power management devices help our customers unlock their innovation, visit www.latticesemi.com. You can also follow us via Twitter, Facebook, or RSS.

At Lattice, we value the diversity of individuals, ideas, perspectives, insights and values, and what they bring to the workplace. At Lattice, our core values aren’t just something we look for in candidates – they’re something we actively cultivate and live by every day.

GROWTH

We foster a culture where everyone strives for continuous learning and development. We challenge ourselves to boldly deliver exceptional growth and value for customers and shareholders.

RELIABILITY

Our customers trust us to deliver, and we take that responsibility seriously. By committing ourselves to dependable supply, support, and solutions, we build strong collaboration that lasts and thrives.

EXECUTION

Innovation turns great ideas into results. Together, we create differentiated products and solutions through disciplined planning, decisiveness, and timely delivery with uncompromising quality.

ACCOUNTABILITY

We own our actions and outcomes: holding ourselves to the highest standards, agilely adapting to change, delivering on our commitments, and empowering each other to drive our success.

TRANSPARENCY

Openness builds trust. We lead with integrity and candor, facing hard facts and embracing tough conversations with clear communication, decisive action, and open honesty at every level.

Lattice is strengthening is leadership in compute, communications, industrial, and embedded markets – underscored by multiple award wins that recognize its innovation, leadership, workplace culture, and collaboration-driven solutions. Lattice Semiconductor (NASDAQ: LSCC) is the low power programmable leader. For over 40 years, Lattice has driven innovation in the semiconductor industry. Our compact, power-efficient field programmable gate arrays (FPGAs) are essential to building a secure, intelligent, and connected world. Lattice is the #1 supplier of small FPGAs worldwide, with the largest installed base in the industry. Our solutions are trusted by over 11,000 customers globally, spanning the compute, communications, industrial, and embedded markets. Founded in 1983 in Oregon's Silicon Forest, Lattice has grown into a global leader with a passionate team dedicated to pushing the boundaries of programmable logic and fostering a culture of innovation. Headquartered in Portland, Oregon with major operations in San Jose, California, Shanghai, China, and Manilla, Philippines.