Business Development Executive/Assistant Manager/Manager - Food Service (Souther

SmartHire by SEEK; Johor; On-site; MYR 60,000 - 90,000; Full time

Job summary

EB Frozen Food Sdn Bhd is seeking a Business Development Executive / Assistant Manager / Manager - Food Service (Southern) based in Johor Bahru. The role focuses on driving new business, building relationships with chefs and procurement teams, and expanding market presence in the frozen foods sector across the Southern region.

The successful candidate will identify opportunities, showcase products, negotiate terms, and convert trials into long‑term accounts while growing existing customers and

Qualifications

• Two years in Business Development or Sales required.
• Experience in Food Service or FMCG preferred.
• Strong sales, negotiation, and presentation abilities.

Responsibilities

• Identify, approach, and develop new customers in Food Service across Southern region.
• Build relationships with chefs, procurement teams, and business owners.
• Present products and tailor frozen food solutions to customer needs.
• Convert opportunities into orders and grow existing accounts.

Skills

Sales experience

Negotiation skills

Communication skills

Multilingual: Mandarin, Malay, English

Education

SPM or equivalent

Job description

Business Development Executive/Assistant Manager/Manager - Food Service (Souther

Our client, EB Frozen Food Sdn Bhd, is seeking a Business Development Executive / Assistant Manager / Manager - Food Service (Southern) to join their team!

This is an exciting opportunity for a results-driven business development professional to lead growth within the Food Service industry across the Southern region. Based in Johor Bahru, this role offers the chance to build strong relationships with chefs, procurement teams, and business owners across restaurants, hotels, cafés, and institutional kitchens, driving new business and expanding the company's presence within the frozen food market.

What you'll be doing?

• Developing new business in Food Service — Identify, approach, and develop new customers across the Food Service industry, including restaurants, hotels, cafés, caterers, central kitchens, and institutional kitchens.
• Seeking new opportunities — Proactively seek new business opportunities with food service operators that use frozen food products in their daily operations.
• Building key relationships — Develop relationships with chefs, head chefs, purchasing managers, F&B managers, procurement teams, and business owners.
• Recommending tailored solutions — Understand customer menus, food preparation processes, purchasing requirements, and operational challenges to recommend suitable frozen food solutions.
• Showcasing products — Introduce company products to potential customers through product presentations, sampling, kitchen trials, and menu applications.
• Converting opportunities into sales — Convert product trials and customer enquiries into confirmed orders and long‑term business accounts.
• Growing existing accounts — Build and maintain strong relationships with existing and new food service customers, identifying opportunities to increase product penetration, order frequency, and sales volume.
• Encouraging repeat business — Follow up on customer feedback, product performance, pricing, and service requirements to encourage repeat purchases.
• Driving sales plans — Develop and execute sales plans to achieve Food Service revenue, volume, and profitability targets.
• Expanding market reach — Identify potential food service customers to expand market reach and customer coverage.
• Monitoring market trends — Monitor market trends, competitor products, pricing, and customer preferences within the Food Service industry.
• Building a sales pipeline — Build and maintain a pipeline of new prospects, customer visits, product trials, and sales opportunities.
• Reporting on sales activity — Prepare sales forecasts, customer reports, and regular updates on business development activities.

Who are they looking for?

• Relevant experience — A minimum of two years of working experience in Business Development or Sales is required for this role.
• Industry background — Experience within Food Service or General Trade in the FMCG market is preferred.
• Educational background — At least SPM or an equivalent qualification in a related field provides a suitable foundation for this role.
• Sales and negotiation skills — Excellent sales and negotiation skills are key to converting opportunities into long‑term business accounts.
• Communication skills — Excellent communication and presentation skills support effective engagement with chefs, procurement teams, and business owners.
• Language proficiency — The ability to speak Mandarin, Bahasa Malaysia, and English is required, supporting clear communication with a broad range of customers across the Southern region.
• Organisational skills — Good planning and organisational skills help manage multiple customer accounts and sales activities effectively.
• Resilience — The ability to work under pressure and consistently strive for high performance will help the successful candidate thrive in this role.
• Customer service orientation — A strong understanding and application of customer service principles is important for building lasting client relationships.
• Location flexibility — Willingness to work in Johor Bahru is required for this role.