FMCG Area Sales Executive: Distributor Growth

Fonterra Brand Malaysia Sdn Bhd; Johor Bahru; On-site; MYR 36,000 - 60,000; Full time

Job summary

Fonterra Brand Malaysia Sdn Bhd is seeking an Area Sales Executive to lead distributor sales efforts in Johor Bahru and surrounding areas. You will drive execution of approved plans, report outcomes, and strengthen partnerships with key outlets to achieve growth and sustained performance.

You will manage trade spend, forecast demand, and coordinate in-store activities across General Trade channels. Travel within the territory is required.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field.
• 2–3 years’ proven sales experience in FMCG, with General Trade exposure.
• Strong sales fundamentals, trade execution, and commercial processes.
• Confident communicator with excellent verbal and written skills.
• Strong negotiation skills and relationship-building ability.
• Analytical skills to interpret sales data and market trends.

Responsibilities

• Manage distributor sales team to meet sales objectives and performance targets.
• Drive execution by ensuring distributors implement approved action plans on time and report outcomes.
• Build strategic partnerships with key outlets for sustainable growth and engagement.
• Conduct Monthly Distributor Business Reviews to assess capability, infrastructure, and field execution.
• Deliver sales volume and net revenue in line with targets; manage trade spend within budget.
• Coordinate in-store execution and channel strategies; track ROI and merchandising standards.
• Travel extensively within the assigned territory as required.

Skills

Sales

FMCG

General Trade

Negotiation

CRM

MS Office

Education

Bachelor’s degree in Business Administration/Marketing or related field

Tools

CRM

MS Office

Job description

Fonterra Brand Malaysia Sdn Bhd is seeking an Area Sales Executive to lead distributor sales efforts in Johor Bahru and surrounding areas. You will drive execution of approved plans, report outcomes, and strengthen partnerships with key outlets to achieve growth and sustained performance.

You will manage trade spend, forecast demand, and coordinate in-store activities across General Trade channels. Travel within the territory is required.