Field Marketing Executive: Drive Growth & Retail Impact

BAT; Johor Bahru; On-site; MYR 39,000 - 67,000; Full time

Benefits offered by this job

Market-leading bonus

Health plans

Transportation support

Flexible holiday plan

Online learning platforms

Growth programs

Job summary

British American Tobacco in Johor Bahru, Malaysia, invites applications for a Field Marketing Executive responsible for executing distributor management and trade marketing activities within the territory.

The role drives volume delivery, strengthens retail advocacy, ensures compliance with trade standards, and supports market insights and B2B platform operations. Join BAT to develop your career through structured learning and a range of benefits.

Qualifications

• Experience in distributor management and trade marketing.
• Ability to drive volume targets and implement field activities.
• Strong understanding of retail execution and compliance with trade standards.

Responsibilities

• Deliver volume targets for the assigned territory across all channels, ensuring sustained growth performance.
• Maintain Execution Excellence standards and drive strong retail advocacy.
• Conduct trade audits, Sales & Distribution service checks, and monitor distributor ground team activities to ensure effective field execution.
• Manage the development and performance of the distributor ground team, supporting capability and operational improvement. Generate market insights and provide input for patch development planning to improve coverage and distribution quality.

Skills

Retail execution

Distributor management

Field marketing

Customer engagement

Job description

British American Tobacco in Johor Bahru, Malaysia, invites applications for a Field Marketing Executive responsible for executing distributor management and trade marketing activities within the territory.

The role drives volume delivery, strengthens retail advocacy, ensures compliance with trade standards, and supports market insights and B2B platform operations. Join BAT to develop your career through structured learning and a range of benefits.