Export Sales & Marketing Senior Executive

Randstad Malaysia; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

13th month bonus

Performance bonus

Travel opportunities

Job summary

Randstad Malaysia seeks an aggressive, marketing-led Export Sales & Marketing Senior Executive to drive international brand strategy and distributor partnerships in the FMCG sector. You will own marketing lifecycle for export territories, including brand planning, A&P budgeting, social media activations, and packaging improvements.

The role involves overseeing export operations, PSI stock movements, AR aging, and cross-functional collaboration with supply chain teams.

Qualifications

• Minimum 3–5 years of solid marketing experience in FMCG or Food & Beverage.
• Experience in Annual Brand Planning, Advertising & Promotional (A&P) management, BTL/ATL activations, and market research.
• Hands-on experience with third-party distributors; export sales or overseas marketing exposure preferred.
• Familiarity with export sales operations, stock movement tracking (PSI), AR aging, and supply chain coordination.
• Aggressive commercial drive with willingness to travel overseas for customer visits and market studies.

Responsibilities

• Develop, execute, and monitor annual, mid-term, and long-term marketing plans to expand distribution and market penetration.
• Maintain communication with international distributors; evaluate sales performance and optimize channel strategies.
• Drive consumer engagement and brand visibility through social media campaigns, trade activations, and events.
• Support regional business development with product concepts, packaging enhancements, and cost optimization.
• Oversee export delivery deadlines, monitor AR aging, track PSI movements, and report on sales progress.
• Ensure compliance with Halal, Food Safety & Quality, Environmental, and Food Defense standards.

Skills

Brand planning

A&P management

BTL/ATL activations

Market research

Distributor management

Export handling

Travel readiness

Education

Bachelor Degree

Job description

13 months contractual bonus
performance bonus
opportunity to travel

About the Company

Our client is an iconic, global market leader in the FMCG food and seasoning industry. Celebrated worldwide for their culinary innovation, world-class manufacturing, and high-demand product portfolio, they supply millions of households and foodservice establishments globally. To fuel their international growth and strengthen brand presence across overseas markets, they are seeking an aggressive, marketing-led Export Sales & Marketing Senior Executive.

About the Job

While managing distributor sales operations and supply chain flow, your primary mandate will be driving international brand marketing strategy. You will own the full marketing lifecycle for assigned export territories—from short-to-long term brand planning, A&P budget tracking, and social media activations to new product concepts and packaging enhancements

Key Responsibilities

• Strategy & Brand Planning: Develop, execute, and monitor annual, mid-term, and long-term marketing plans to expand product distribution and maximize market penetration.

• Distributor & Channel Management: Maintain close communication with international distributors, evaluate their sales performance, and optimize channel strategies based on regional consumer insights.

• Aggressive Marketing & Brand Awareness: Drive consumer engagement and brand visibility through strategic social media campaigns, promotional kits, trade activations, and marketing events.

• Product & Packaging Improvement: Support regional business development by recommending new product concepts, packaging structure/design enhancements, and cost-optimization initiatives.

• Export Sales Operations & SCM: Oversee export delivery datelines, monitor aging accounts receivable, track inventory/PSI movements (preventing over/under-stocking), and handle sales progress reporting.

• Compliance & Quality Assurance: Ensure all export marketing and sales activities comply with Halal, Food Safety & Quality, Environmental, and Food Defense standards

Requirements

• Proven Experience: Minimum 3–5 years of solid marketing experience within the FMCG or Food & Beverage sector.

• Core Competencies: Demonstrated experience in Annual Brand Planning, Advertising & Promotional (A&P) management, BTL/ATL activations, and market research.

• Distributor & Export Handling: Hands‑on experience working directly with third‑party distributors; export sales or overseas marketing exposure is strongly preferred.

• Operational Acumen: Familiarity with export sales operations, stock movement tracking (PSI), AR aging, and supply chain coordination.

• Attributes: Aggressive commercial drive, high adaptability to different regional market dynamics, and willingness to travel overseas for customer visits and market studies

Skills

no additional skills required

Qualifications

no additional qualifications required

Education

Bachelor Degree