Executive, PR & MarComm

Bonia Corporation Berhad; Kuala Lumpur; On-site; MYR 65,000 - 95,000; Full time

Job summary

Bonia Corporation Berhad is seeking a versatile PR/MarCom professional to manage gifting, content creation, and social media support across multiple markets. You will coordinate events, shoots, and campaigns while liaising with retailers, agencies, and vendors to meet tight deadlines.

The role emphasizes brand storytelling, trend-driven content, and seamless logistics for luxury fashion initiatives. Global collaboration and attention to detail are essential.

Qualifications

• Diploma/Degree in PR, Mass Communications, Marketing, Media, Fashion, or a related field.
• 2–4 years in PR, MarComms, Content Creation, or Social Media.
• Experience in fashion, lifestyle, luxury, beauty, or retail is a plus.
• Strong understanding of campaign execution, KOL/media engagement, gifting, product seeding, Instagram, TikTok.

Responsibilities

• Manage product logistics for PR activities, including seeding, loans, returns, gifting, and sample tracking.
• Coordinate cross-border shipments, customs documentation, inventory, and product movement across 3 markets.
• Liaise with retail and warehouse teams to ensure products and samples are available within required timelines.
• Execute seasonal, festive, and campaign gifting initiatives.
• Assist in developing gifting concepts, packaging ideas, and recipient tiering for media, KOLs, VIPs, and ambassadors.
• Source and coordinate PR gifting items, including liaising with suppliers and vendors.
• Manage gifting production timelines and liaise with relevant vendors to ensure timely delivery.
• Support end-to-end preparation for seasonal, festive, campaign, product, model, and content shoots.
• Coordinate product pulls, sample readiness, shot lists, mood boards, styling references, and call sheets.
• Liaise with photographers, stylists, artists, designers, and other creative partners.
• Support on-set logistics and post-shoot asset delivery.
• Support photography, videography, graphic design, and visual content creation for social media & digital platforms.
• Assist in content production from ideation and shooting to editing and post-production.
• Develop trend-relevant content while maintaining the brand’s visual identity and direction.
• Assist in content scheduling, publishing, and maintaining the social media content calendar.
• Support the day-to-day management of social media platforms, including content updates and basic community engagement.
• Develop campaign decks, PR ideas, PR kits, campaign concepts, and creative briefs.
• Coordinate with external agencies, vendors, media, KOLs, and internal teams.
• Support the execution of PR events, product launches, campaigns, and other Marcom activities.
• Provide overall on-ground support for offline events and brand activations, including event preparation and execution

Skills

PR

MarComms

Content Creation

Social Media

Photography

Videography

Video Editing

CapCut

Premiere Pro

DaVinci Resolve

AI tools

Education

Diploma/Degree in PR, Mass Communications, Marketing, Media, Fashion, or a related field

Tools

CapCut

Premiere Pro

DaVinci Resolve

Job description

Manage product logistics for PR activities, including seeding, loans, returns, gifting, and sample tracking.

Coordinate cross-border shipments, customs documentation, inventory, and product movement across 3 markets.

Liaise with retail and warehouse teams to ensure products and samples are available within required timelines.

2. PR Gifting & Creative Briefs

Execute seasonal, festive, and campaign gifting initiatives.

Assist in developing gifting concepts, packaging ideas, and recipient tiering for media, KOLs, VIPs, and ambassadors.

Source and coordinate PR gifting items, including liaising with suppliers and vendors.

Manage gifting production timelines and liaise with relevant vendors to ensure timely delivery.

3. Photoshoot & Production Support

Support end-to-end preparation for seasonal, festive, campaign, product, model, and content shoots.

Coordinate product pulls, sample readiness, shot lists, mood boards, styling references, and call sheets.

Liaise with photographers, stylists, artists, designers, and other creative partners.

Support on-set logistics and post-shoot asset delivery.

4. Content Creation & Social Media

Support photography, videography, graphic design, and visual content creation for social media & digital platforms.

Assist in content production from ideation and shooting to editing and post-production.

Develop trend-relevant content while maintaining the brand’s visual identity and direction.

Assist in content scheduling, publishing, and maintaining the social media content calendar.

Support the day-to-day management of social media platforms, including content updates and basic community engagement.

5. PR & Marcom Support

Develop campaign decks, PR ideas, PR kits, campaign concepts, and creative briefs.

Coordinate with external agencies, vendors, media, KOLs, and internal teams.

Support the execution of PR events, product launches, campaigns, and other Marcom activities.

Provide overall on-ground support for offline events and brand activations, including event preparation and execution

Requirements:

Diploma/Degree in PR, Mass Communications, Marketing, Media, Fashion, or a related field.

2–4 years in PR, MarComms, Content Creation, or Social Media. Experience in fashion, lifestyle, luxury, beauty, or retail is a plus.

Strong understanding of campaign execution, KOL/media engagement, gifting, product seeding, Instagram, TikTok, and current trends.

Hands-on experience in photography, videography, visual storytelling, and video editing software (CapCut, Premiere Pro, DaVinci Resolve). Knowledge of AI creative tools is an advantage.

Proven ability to manage multiple projects, timelines, stakeholders, product handling, logistics, and production with high attention to detail.

Excellent interpersonal skills to work effectively with internal teams, agencies, vendors, media, and KOLs.

Proactive, resourceful, independent yet team-oriented, calm under pressure, and comfortable with tight deadlines and multi-timezone coordination.

Genuine interest in branding, fashion, lifestyle, or the luxury industry.

Founded in 1974, BONIA is a lifestyle brand that creates both timeless and reimagined classics. With a growing collection of bags, accessories, footwear, watches, eyewear and lifestyle ranges, each creation is crafted to be beloved – and to stand the test of time as a companion for life. With a vision rooted in craftsmanship and individuality, BONIA aims to build collections that inspire self-expression and exploration.

1) The Making Of A Masterpiece - Crystal Venice: https://www.youtube.com/watch?v=3OexQBAWsOo

Founded in 1974, BONIA is a lifestyle brand that creates both timeless and reimagined classics. With a growing collection of bags, accessories, footwear, watches, eyewear and lifestyle ranges, each creation is crafted to be beloved – and to stand the test of time as a companion for life. With a vision rooted in craftsmanship and individuality, BONIA aims to build collections that inspire self-expression and exploration.

1) The Making Of A Masterpiece - Crystal Venice: https://www.youtube.com/watch?v=3OexQBAWsOo

Textiles, Clothing & Accessories 101-1,000 employees