Executive, Placemaking

Sime Darby Property; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Restaurant/Refreshments

Job summary

Sime Darby Property is seeking an Executive – Placemaking to activate public realms, community hubs, and commercial nodes within its townships. The role bridges event curation, community engagement, and leasing with a focus on driving footfall and revenue while maintaining brand standards.

The ideal candidate has a background in placemaking or related fields and demonstrates strong project management, budgeting, and stakeholder skills, with proficiency in English and Bahasa Malaysia.

Qualifications

• Bachelor's degree in a related discipline is required.
• 2–4 years of placemaking, community management, or related experience.
• Strong communication and stakeholder management skills.
• Proficiency in English and Bahasa Malaysia.
• Willingness to work on weekends/evenings when required.

Responsibilities

• Develop and execute placemaking roadmaps and activation strategies across designated townships and assets.
• Plan and run placemaking events, seasonal festivals, and pop-ups from concept to completion.
• Identify spaces, manage leasing, partnerships, sponsorships, and commercial negotiations.
• Manage budgets, track revenue, footfall, tenant feedback, and prepare reports.

Skills

Project management

On-site coordination

Stakeholder management

Negotiation

English & Bahasa Malaysia

Education

Bachelor's Degree

Job description

• The Executive – Placemaking will play an integral role in activating, curating, and sustaining vibrant public realms, community hubs, and commercial/retail nodes across Sime Darby Property's townships development (eg: City of Elmina, Bandar Bukit Raja, Bandar Serenia, Nilai Impian, Bandar Ainsdale, Bandar Universiti Pagoh and etc).
• Reporting to the Head/Senior Manager of Placemaking, the Executive will bridge event curation, community engagement, and commercial activation. The objective is to transform physical spaces into dynamic destinations that foster social cohesion, drive footfall, enhance brand equity, generate sustainable income to off-set the townships/ parks maintenance cost and enhance the long-term value.

Job Responsibilities

• Assist in developing and executing placemaking roadmaps and public realm activation strategies across designated townships and commercial assets.
• Identify underutilized common spaces, parks, and retail plazas; propose creative tactical interventions (pop-ups, installations, flea markets, leisure activities).

2.Event Curation & Project Execution

• Plan, coordinate, and execute placemaking-centric events, seasonal festivals, lifestyle activations, sports/wellness programmes, and pop-up experiences from concept to completion.
• Manage end-to-end event logistics, permit/licenses, local authority compliance, health & safety requirements, and on-ground operations.
• Oversee third-party vendors, operators, tenants, contractors, event operators, and food/beverage pop-ups to ensure high-quality delivery aligned with company standards.

3.Commercial Partnership, Leasing & Collaboration

• Identify and pitch collaboration opportunities to potential partners (e.g., event organisers, operators, vendors, etc).
• Identify and manage leasing/tenancy across placemaking assets, including commercial negotiations, documentation (eg: Booking Form, Term sheet, Agreements), renewals, and operation matters.
• Coordinate ad-hoc rental and sponsorship activations within designated placemaking assets.
• Assess business/commercial proposals, run its feasibility and provide recommendations for Management consideration.
• Track the revenue (rents, GTO, ad-hoc/casual rent) and prepare the monthly/quarterly report.
• Track and evaluate footfall, community participation, social media engagement, and tenant feedback post-activation.
• Compile post-campaign analytics and ROI reports to refine future placemaking toolkits and strategies.
• Manage assigned operating budgets (OPEX/CAPEX) effectively, ensuring optimal cost control and revenue generated can off-set the operation cost.

Education/ Professional Qualification

Education:

• Bachelor's Degree in Urban Studies, Architecture, Urban Design, Event Management, Hospitality, Marketing, Communications, Real Estate, or a related discipline.

Skills:

• Strong project management and on-site coordination capabilities.
• Excellent interpersonal, negotiation, and stakeholder management skills.
• Proficiency in written and spoken English and Bahasa Malaysia.
• Eye for aesthetic curation, spatial programming, and creative community concepts.

Personal Attributes:

• Energetic, community-minded, hands-on, adaptive to weekend/evening activations when required, and proactive in driving initiatives.

Professional Experience

2-4 years of relevant working experience in placemaking, community management, destination marketing, lifestyle/public event curation, or retail asset management.