Executive, Marketing & Communications

UCSI International School Sdn Bhd; Subang Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

UCSI International School Sdn Bhd in Malaysia seeks a Marketing Communications professional to create, implement and oversee campaigns for internal and external audiences.

You will lead advertising, events, digital marketing, website content, social media, collaterals and student enrollment initiatives, coordinating with principals and group corporate affairs to maximize awareness, leads and enrolments.

Qualifications

• Strong communication, presentation and interpersonal skills.
• Performance oriented and proactive with the ability to work independently as well as in a team.
• Willing to travel and work on weekends during peak season.

Responsibilities

• Create, implement and oversee marketing communications programmes for internal and external audiences.
• Collaborate on corporate and tactical advertising campaigns with School Principals and Supervisor.
• Plan and coordinate education fairs, open days and marketing events to meet targets.
• Oversee digital marketing activities and ensure consistent brand image across channels.
• Develop and optimize website content and social media strategies for lead generation and enrolment.
• Produce marketing collaterals and manage production budgets and timelines.
• Drive student enrolment targets and provide accurate information to prospective students and parents.

Skills

Social Media Marketing

Digital Media Marketing

Media Management

Event Management

Copywriting

Reporting

Basic Visual Design

Microsoft Office

Education

Degree in relevant field

Tools

Microsoft Office Suite

Job description

Create, implement and oversee marketing communications programmes, be it internal or external, that effectively describe and promote the Schools and its programmes.

Advertising:

• Work with the Supervisor and School Principals on the corporate and tactical advertising campaign creative and media plans.
• Maximize advertising budget by ensuring that the Schools' creative message and media activities are consistent.
• Review the Schools' market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
• Monitor and maintain media schedules as well as prompt settlement of invoices.
• Manage the A&P spending and budget.
• Ensure campaign targets are met in terms of awareness, lead gen and enrolment conversion.

Events:

• Plan, organise & coordinate all open days, education fairs, previews and marketing events.
• Ensure event targets are met in terms of turnout, lead gen and enrolment conversion.

Digital Marketing:

• Identify need areas, conceptual planning of digital marketing activities, and oversee their execution with various Schools and Group Corporate Affairs.
• Take an integrated approach to digital marketing activities, ensuring a consistent and quality image is projected.
• Monitor and review the response rates on the digital marketing platforms for improvements and corrective measures.
• Collaborate with digital marketing agency and marketing staff and Principals to develop, implement and measure demand and lead gen programmes.
• Ensure campaign targets are met in terms of engagement, lead gen and enrolment conversion.

Website and Social Media:

• Update website on information and promotions timely and accurately.
• Develop and implement the schools social media strategies by increasing leads/ traffics/fan base with interactive activities.
• Work with marketing, Principals and Group Corporate Affairs to develop website content and make continual enhancements to improve SEO results.

Collaterals:

• Coordinate and execute production of printed materials (brochures, banners, buntings, leaflets, etc), with assistance of Group Corporate Affairs.
• Ensure best priced quotations and raise purchase requisitions for all production and printing related services.
• Produce marketing enablement tools such as demo videos, presentations and webinars.
• Monitor and track inventory of all marketing collaterals.

Student Enrollment (Sales):

• Drive and meet the student enrolment targets assigned for each term.
• Provide course counselling to prospective students and parents and ensure accurate information are presented to them.
• Conduct minimum number of follow ups on enrolment leads as prescribed via phone, email and messaging on daily basis particularly during peak student recruitment period.
• Follow up and assist in student admission and enrolment process.
• Participate in education fairs, student recruitment activities and marketing events as assigned.
• Follow up consistently and effectively on all student leads from point of enquiry to enrolment.

Others: Budget Management:

• Must be able to anticipate project needs, discern work priorities, and meet deadlines with little supervision, and be willing to work occasional evenings.
• Carry out such other duties as and may be required by the supervisor.

Have the skills required for:

• Social Media Marketing.
• Digital Media Marketing.
• Media Management.
• Event Management.
• Copywriting.
• Reporting.
• Basic Visual Design.
• Microsoft Office Skills (Outlook, Word, Excel, PowerPoint.

Demonstrate:

• Positive Attitude, Excellent Problem Solving and Building.
• Rapport.
• Organising/Planning Ability.
• Passion for Events.
• Excellent Verbal Communication.
• Excellent Personal Work Ethic.

EMPLOYEE SPECIFICATIONS & QUALIFICATIONS:

• Degree in relevant field.
• Minimum 3-4 years related working experience.
• Strong communication, presentation and interpersonal skills and abilities.
• Performance oriented.
• Pro-active and self-motivated, with the ability to work independently as well as participate within the team.
• Able to work under pressure and meet deadlines, possess a mature attitude and a good team player.
• Interpersonal skills.
• Possess own transport.
• Flexible and willing to take on occasional responsibilities outside standard duties and responsibilities.
• Willing to travel and work on weekends during peak season.
• Possesses strong command of English.