Senior Executive, Marketing & PR Communications

Cyberjaya; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

Cyberjaya Education Group is seeking a Senior Executive for Marketing & PR Communications to plan, coordinate and execute integrated marketing and public relations initiatives. You will strengthen brand awareness, support student recruitment objectives and enhance the group's reputation across campuses and stakeholders.

You will work closely with faculties, student recruitment and external partners to deliver high‑quality campaigns, media engagement and marketing communications aligned with

Qualifications

• 3–5 years of experience in marketing, public relations or corporate communications.
• Experience managing integrated marketing campaigns and stakeholder engagement.
• Excellent written and verbal communication skills.
• Strong project management and organisational abilities.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Plan and execute integrated marketing campaigns to support recruitment and brand goals.
• Coordinate campaigns across channels with brand guidelines and timelines.
• Collaborate with Faculties, Schools and Student Recruitment to support marketing initiatives.
• Coordinate media engagement activities including releases, interviews and publicity.
• Develop media materials and corporate communications to strengthen reputation.
• Build and maintain relationships with media partners and external stakeholders.
• Monitor media coverage and prepare publicity reports.
• Coordinate timelines with designers, digital marketing and external agencies.

Skills

Marketing

Public relations

Corporate communications

Stakeholder engagement

Project management

Brand management

Job description

Senior Executive, Marketing & PR Communications

Department

Group Corporate and Marketing Communications

Location

Organisation

Travel Requirement

No

Reports To

Assistant Manager, Communications & Engagement Marketing

Job Overview

The Senior Executive, Marketing & PR is responsible for planning, coordinating and executing integrated marketing and public relations initiatives that strengthen brand awareness, support student recruitment objectives and enhance the institutions under Cyberjaya Education Group’s reputation across all campuses and stakeholder groups.

The role works closely with Faculties, Student Recruitment, internal departments and external partners to deliver high-quality campaigns, media engagement and marketing communications that are aligned with the Group’s brand strategy.

Key Responsibilities

• Integrated Marketing Campaigns
• Plan and execute integrated marketing campaigns to support student recruitment, brand awareness and institutional priorities
• Coordinate campaign implementation across multiple channels, ensuring alignment with approved objectives, timelines and brand guidelines
• Work closely with Faculties, Schools, and Student Recruitment teams to support programme marketing initiatives across the different entities
• Public Relations & Media Engagement
• Coordinate media engagement activities including media releases, interviews, feature stories, press conferences and publicity opportunities
• Develop media materials and corporate communications that strengthen the institutions’ reputation
• Build and maintain positive working relationships with media partners and external stakeholders
• Monitor media coverage and prepare publicity reports
• Stakeholder & Project Management
• Serve as the marketing and communications liaison for assigned Faculties, Schools and corporate departments
• Coordinate project timelines with internal stakeholders, designers, digital marketing and external agencies to ensure successful delivery
• Manage multiple campaigns and projects concurrently while maintaining quality and meeting deadlines
• Marketing Communications & Brand Management
• Develop marketing and communication materials across both print and digital platforms
• Ensure all marketing collateral complies with brand guidelines and maintains a consistent brand identity
• Support corporate branding initiatives, events, launches and institutional campaigns
• Campaign Performance & Continuous Improvement
• Monitor campaign performance and prepare post-campaign evaluations with key findings and recommendations
• Analyse marketing and publicity outcomes to identify opportunities for continuous improvement
• Support management reporting through timely updates on campaign progress and key achievements

Key Performance Indicators (KPIs)

Campaign Delivery

• Marketing campaigns delivered according to agreed timelines and objectives
• Marketing and PR projects completed within established service standards

Public Relations

• Positive media coverage achieved in line with departmental objectives
• Timely preparation and distribution of media materials

Stakeholder Satisfaction

• Positive feedback from Faculties and internal stakeholders on marketing support and responsiveness
• Effective coordination across cross-functional teams

Brand Compliance

• Marketing materials produced in accordance with brand guidelines
• Consistent quality across all communication channels

Skills and Experiences

Experience

• 3–5 years of experience in marketing, public relations, corporate communications or a related field
• Experience managing integrated marketing campaigns and stakeholder engagement
• Experience within higher education or service industries is an advantage
• Excellent written and verbal communication skills
• Strong project management and organisational abilities
• Ability to manage multiple priorities in a fast-paced environment
• Strong stakeholder management and interpersonal skills
• High attention to detail and commitment to quality
• Ability to work independently while collaborating effectively within a team

Success Profile

This role is best suited for someone who:

• Is highly organised and execution-focused
• Builds positive relationships with stakeholders and external partners
• Produces high-quality work under tight deadlines
• Demonstrates initiative, adaptability and accountability
• Has a strong appreciation for branding, communications and reputation management