Executive, Marketing (Brand & GTM)

Aafiyat Marketing Sdn. Bhd.; Bandar Baru Bangi; On-site; MYR 36,000 - 64,000; Full time

Benefits offered by this job

Outpatient Medical Benefits

Free on-site parking

Casual and collaborative team culture

Job summary

Aafiyat Marketing Sdn. Bhd. in Malaysia is seeking a Marketing Executive (Brand & GTM) to drive brand campaigns and new product launches. You will ensure consistency with brand guidelines and coordinate across Digital Sales, B2B, Design, Supply Chain and QM to deliver projects on time.

The role focuses on campaign execution, brand guardianship, content management, and cross-department administration, with opportunities to shape go-to-market strategies and performance insights.

Qualifications

• 1–3 years of experience in marketing, brand coordination or campaign management.
• Diploma or Degree in Marketing, Communications, Business Administration or a related field.
• Strong project management skills and ability to multitask in a fast-paced environment.
• Highly organised with excellent communication and follow-up skills.
• Familiar with e-commerce platforms and social media scheduling tools.
• Able to read and apply brand guidelines.

Responsibilities

• Plan and execute marketing campaigns and product launches from start to finish.
• Ensure campaign activities and timelines align with sales targets.
• Coordinate deliverables and coordinate with relevant teams for timely execution.
• Act as guardian of the brand's visual identity and messaging across touchpoints.
• Build and manage social media content calendars and campaign briefs.
• Coordinate with Design, Supply Chain and QM to finalise artwork and packaging specs.
• Bridge Branding with other departments to keep projects moving smoothly.
• Monitor market trends and provide actionable insights for strategy.

Skills

Campaign management

Brand coordination

Project management

Communication

Organizational skills

Education

Marketing/Communications/Business Admin degree or diploma

Tools

Microsoft Office

Google Workspace

TikTok Shop familiarity

Shopee familiarity

Job description

Brand Management. Campaign Execution. Go-To-Market.

We are looking for a Marketing Executive (Brand & GTM) to support the execution of our brand strategies and product launches, ensuring campaigns are delivered on schedule and aligned with the company's commercial targets.

This role focuses on campaign execution, brand consistency, content coordination and cross-functional project management, working closely with Digital Sales, B2B, Design, Supply Chain and Quality Management teams to bring campaigns and product launches from planning to execution.

WHAT YOU'LL DO

Campaign & GTM Execution

Plan and execute marketing campaigns and new product launches from start to finish.

Ensure campaign activities and timelines support sales targets set by the Digital Sales and B2B teams.

Coordinate campaign deliverables and follow up with relevant teams to ensure timely execution.

Brand Guardianship

Act as a key guardian of the brand's visual identity and messaging.

Ensure consistent brand presentation across social media, packaging and physical roadshows.

Review marketing materials to ensure they follow established brand guidelines.

Protect brand integrity and ensure the brand is represented accurately across all touchpoints.

Content & Creative Management

Build and manage the social media content calendar, including content posting and scheduling.

Prepare clear briefs for campaigns and Key Opinion Leaders (KOLs).

Coordinate with Design, Supply Chain and Quality Management (QM) teams to finalise artwork and packaging specifications.

Cross-Department Coordination & Administration

Act as the primary bridge between Branding and other departments to keep projects moving smoothly.

Coordinate with relevant stakeholders to ensure campaign and brand-related deliverables are completed on time.

Handle campaign proposals, Purchase Orders (POs), vendor management and documentation filing.

Market & Competitor Monitoring

Monitor competitor activities and market trends regularly.

Provide quick and actionable insights to support the team's strategic planning.

WHAT WE'RE LOOKING FOR

1–3 years of experience in marketing, brand coordination or campaign management.

Diploma or Degree in Marketing, Communications, Business Administration or a related field.

Strong project management skills with the ability to manage multiple tasks in a fast-paced environment.

Highly organised and detail-oriented.

Excellent communication and assertive follow-up skills.

Familiar with e-commerce platforms such as TikTok Shop and Shopee and social media scheduling tools.

Ability to read, understand and strictly apply brand guideline documents.

Proficient in Microsoft Office and Google Workspace.

WHY JOIN US

Working Days: Monday – Friday (8:30 AM – 5:30 PM)

Outpatient Medical Benefits

Free on-site parking

Casual and collaborative team culture

Advertising, Marketing & Communications Services 101-1,000 employees

Established in 2011 OHR Marketing Sdn Bhd also known as Olive House has, since its inception, focused on sourcing and distributing high-quality natural and organic products particularly for the health and wellness segment from countries in North Africa, West Asia, Caucasia and Central Asia including Morocco, Turkey, Azerbaijan, Kyrgyzstan and Uzbekistan.

Since then, Olive House continues to capture the domestic health and wellness market while developing some 2,000 entrepreneurs as affiliate sales agents

A new parent company known as Aafiyat Holdings Sdn Bhd (was officially established on 1 January 2021) as the corporate umbrella to a number of subsidiaries such as Olive House, Aafiyat Digital, Aafiyat Store and Dulce Media

As the Aafiyat Group ventures into manufacturing and marketing of new products while producing media contents as well as spreads its wings in Southeast Asia, the parent company acts as the growth engine to take the group to the next level

Established in 2011 OHR Marketing Sdn Bhd also known as Olive House has, since its inception, focused on sourcing and distributing high-quality natural and organic products particularly for the health and wellness segment from countries in North Africa, West Asia, Caucasia and Central Asia including Morocco, Turkey, Azerbaijan, Kyrgyzstan and Uzbekistan.

Since then, Olive House continues to capture the domestic health and wellness market while developing some 2,000 entrepreneurs as affiliate sales agents

A new parent company known as Aafiyat Holdings Sdn Bhd (was officially established on 1 January 2021) as the corporate umbrella to a number of subsidiaries such as Olive House, Aafiyat Digital, Aafiyat Store and Dulce Media

As the Aafiyat Group ventures into manufacturing and marketing of new products while producing media contents as well as spreads its wings in Southeast Asia, the parent company acts as the growth engine to take the group to the next level

Established in 2011 OHR Marketing Sdn Bhd also known as Olive House has, since its inception, focused on sourcing and distributing high-quality natural and organic products particularly for the health and wellness segment from countries in North Africa, West Asia, Caucasia and Central Asia including Morocco, Turkey, Azerbaijan, Kyrgyzstan and Uzbekistan.

Since then, Olive House continues to capture the domestic health and wellness market while developing some 2,000 entrepreneurs as affiliate sales agents

A new parent company known as Aafiyat Holdings Sdn Bhd (was officially established on 1 January 2021) as the corporate umbrella to a number of subsidiaries such as Olive House, Aafiyat Digital, Aafiyat Store and Dulce Media

As the Aafiyat Group ventures into manufacturing and marketing of new products while producing media contents as well as spreads its wings in Southeast Asia, the parent company acts as the growth engine to take the group to the next level