Assistant Manager, Product Marketing

Be International Marketing Sdn. Bhd.; Kuala Lumpur; On-site; MYR 67,000 - 134,000; Full time

Job summary

Be International Marketing Sdn. Bhd. in Kuala Lumpur seeks a driven marketing professional to accelerate brand growth and sales through integrated online and offline campaigns.

You will develop sales-driven promotions, align them with key sales cycles, and engage distributors with compelling product storytelling. Responsibilities include creating social content, training speakers for product launches, analyzing sales data, and planning experiential events to boost awareness and adoption.

Qualifications

• Bachelor’s degree in marketing, business or related field.

Responsibilities

• Develop compelling, sales-driven promotion proposals for the assigned product portfolio.

Skills

Communication skills

Presentation skills

Analytical abilities

Willingness to travel

Weekend work flexibility

Education

Bachelor’s degree in Marketing, Business Administration, or related discipline

Tools

CRM systems

Campaign platforms

Job description

We are looking for a highly driven and energetic talent to accelerate our brand growth and sales performance. This role is ideal for someone who thrives in a fast-paced environment, with a strong passion for marketing execution, product promotion, and driving distributor engagement through impactful online and offline campaigns.

How You'll Make an Impact:

• Develop compelling, sales-driven promotion proposals for the assigned product portfolio to increase product adoption and repeat purchases.
• Align campaigns with key sales cycles, distributor needs, and market trends.

2. Online Marketing & Content Creation

• Create engaging content for social media platforms highlighting product benefits, usage, and real-life results.
• Craft strong product storytelling around wellness, comfort, body support, and lifestyle enhancement.
• Develop product catalogue write-ups with clear selling points and translate into multiple languages.
• Work closely with creative teams to produce visuals and videos that inspire trust and desire.

3. Product Training & Brand Advocacy

• Act as a product speaker for product launches, training sessions, seminars, and webinars.
• Deliver persuasive and educational presentations to build confidence among distributors and customers.
• Simplify product features into clear, benefit-driven selling points.

4. Sales Data Analysis & Market Insights

• Track and analyze sales performance of the assigned products across campaigns.
• Identify best-performing products, customer preferences, and sales trends.
• Provide actionable recommendations to improve campaign effectiveness and product positioning.

5. Offline Campaigns & Experiential Marketing

• Plan and execute product launches, roadshows, and experiential events.
• Create engaging offline experiences that allow customers to feel and understand product benefits.

What We're Looking For:

• Bachelor’s Degree in Marketing, Business Administration, or a related discipline.
• At least 3–5 years of relevant marketing experience, with exposure to both digital and offline channels preferred.
• Excellent communication and presentation skills, with proven experience delivering presentations or acting as a product speaker/trainer.
• Strong analytical abilities with the capability to evaluate sales performance and interpret market trends effectively.
• Experience with marketing systems/tools (e.g., CRM or campaign platforms) is an added advantage.
• Willing to work on weekends and after working hours
• Willingness to travel within Malaysia and overseas.

Work location: Bukit Jalil (Near to Pavilion Bukit Jalil)

Working days and hours: Monday to Friday ( 10am - 7pm)