Executive, IP & Illustration

Impleo; Malaysia; On-site; MYR 45,000 - 78,000; Full time

Benefits offered by this job

Character design portfolio support

Merchandising artwork experience

Print/production artwork preparation

Job summary

AirAsia is seeking a creative illustrator to bring IPs and characters to life across platforms, products and experiences. You will collaborate with the Creative Lead to develop character artwork, visual assets and guides for IP development and merchandising.

The role emphasizes storytelling, consistency, and adaptable styles, with a portfolio showcasing strong illustration skills and a passion for pop culture.

Qualifications

• 1-3 years of relevant experience in illustration, graphic design, character design, animation or related field.
• Strong portfolio demonstrating illustration ability, character work and visual storytelling.
• Strong drawing fundamentals with understanding of composition, colour, form, proportion and visual expression.
• Proficient in Illustrator and Photoshop or equivalent tools.
• Able to adapt illustration styles while maintaining consistency with established visual direction.
• Good design sense and strong attention to visual detail.
• Curious, resourceful and receptive to direction and feedback.
• Able to manage assigned work and collaborate effectively with others.

Responsibilities

• Create character illustrations, poses, expressions, environments and other visual assets for AirAsia-owned IPs.
• Develop artwork for stories, campaigns, merchandise and ensure visual consistency.
• Support the development of new characters, visual elements, character guides and IP asset libraries.
• Translate approved creative directions into high-quality illustrations, graphics, layouts, key visuals, mock-ups and other design executions.
• Apply characters and creative assets across merchandise including apparel, accessories, collectibles, toys, stationery, lifestyle products and gifts.
• Support product graphics, packaging, patterns, product mock-ups and other merchandise-related artwork.
• Prepare and adapt final artwork for digital, print and production requirements.
• Participate in brainstorming and creative discussions, contributing ideas and references where relevant.
• Incorporate creative feedback constructively while maintaining a high standard of execution.
• Manage assigned creative tasks and deliverables responsibly within agreed timelines.

Skills

Illustration

Character design

Visual storytelling

Adobe Illustrator

Photoshop

Tools

Illustrator

Photoshop

Job description

Job Description

Overview

We are looking for a creative and passionate illustrator to help bring AirAsia's intellectual properties and characters to life across different platforms, products and experiences.

Working closely with the IP & Merchandise Creative Lead and wider team, you will create character illustrations and visual assets while supporting creative applications across IP Development, Licensing and Merchandising.

This role is ideal for someone who loves character design, illustration, visual storytelling and pop culture, with the curiosity and willingness to explore, learn and grow creatively.

Key Responsibilities

• Create character illustrations, poses, expressions, environments and other visual assets for AirAsia-owned IPs.
• Develop and adapt character artwork for different stories, campaigns, merchandise and creative applications while maintaining visual consistency.
• Support the development of new characters, visual elements, character guides and IP asset libraries under the guidance of the Creative Lead.
• Translate approved creative directions into high-quality illustrations, graphics, layouts, key visuals, mock-ups and other design executions.
• Apply characters and creative assets across merchandise including apparel, accessories, collectibles, toys, stationery, lifestyle products and gifts.
• Support product graphics, packaging, patterns, product mock-ups and other merchandise-related artwork.
• Prepare and adapt final artwork for digital, print and production requirements.
• Participate in brainstorming and creative discussions, contributing ideas and references where relevant.
• Incorporate creative feedback constructively while maintaining a high standard of execution.
• Manage assigned creative tasks and deliverables responsibly within agreed timelines.

Requirements

• Approximately 1-3 years of relevant experience in illustration, graphic design, character design, animation or a related creative field. Fresh graduates with a strong portfolio are welcome to apply.
• A strong portfolio demonstrating illustration ability, character work and visual storytelling.
• Strong drawing fundamentals with a good understanding of composition, colour, form, proportion and visual expression.
• Proficient in Adobe Illustrator and Photoshop or equivalent illustration and design tools.
• Able to adapt illustration styles while maintaining consistency within an established visual direction.
• Good design sense and strong attention to visual detail.
• Curious, resourceful and receptive to creative direction and feedback.
• Able to manage assigned work responsibly and collaborate effectively with others.

Nice to Have

• Character design and development experience.
• Animation, motion design or 3D skills.
• Experience in merchandise, packaging or consumer product design.
• Experience preparing artwork for print or production.
• A strong interest in animation, movies, gaming, toys, collectibles, fashion, music and pop culture.

What Success Looks Like

You will become a reliable creative execution partner who helps bring AirAsia's IPs and characters consistently to life across different applications.

As you grow in the role, you will develop beyond execution by contributing more original ideas, strengthening your visual storytelling skills and progressively taking greater ownership of creative projects.

GET TO KNOW AirAsia Next:

AirAsia Next (Malaysia) Sdn Bhd manages intellectual property developed for the group focusing on the creation, management, licensing and enforcement of the airasia brand. Covering a range from trademarks to brand identity, content and merchandise.

GET TO KNOW US:

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You'll know us as the 'Now Everyone Can Fly' airline (if you don't, we're definitely older than you). Today, we’re more than just an airline.

We're Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.

Above all, we're Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we're excited to have you onboard.

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