Executive, Business Development & Performance Management

AFFIN Group; Kuala Lumpur; On-site; MYR 56,000 - 89,000; Full time

Job summary

AFFIN Malaysia is seeking a Marketing Communication & Sales Support professional to assist the Business Development Team in campaigns and initiatives for Transaction Banking. You will help drive sales targets, support branches, and advise customers on AFFINMAX products, while coordinating with internal teams to deliver effective marketing campaigns and digital content.

The role emphasizes collaboration across branches, strong communication, and the ability to translate campaign insights into

Qualifications

• Degree holder in Marketing or related field.
• Experience in Cash Management or Transaction Banking is a plus.
• Knowledge of digital content, graphic and video design helpful.

Responsibilities

• Assist Business Development in developing and monitoring campaigns.
• Facilitate sales targets and formulate action plans to increase sales.
• Collaborate with branches to recognize high-value customers and grow partnerships.
• Provide customers with guidance on AFFINMAX products and services.
• Maintain relationships with branches to support client needs.
• Plan, execute, and monitor marketing campaigns to drive brand awareness.

Skills

Marketing communications

Campaign planning

Sales support

Customer relationships

Digital content

Graphic design

Video design

Problem solving

Communication skills

Education

Bachelor's in Marketing or related

Tools

AffinMAX platform

Job description

Create the future with Affin! You too can make a difference.

We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference.

Job Purpose

Marketing Communication & Sales Support

• Responsible in assisting Business Development Team in the developing and monitoring Transaction Banking campaign and initiatives
• Facilitating the sales target and formulating action plans to increase sales volume.
• Work with internal counterparts especially branches to recognize high value customers to further increase the bank’s long-term growth partnership.
• Providing customers advise and support on matters relating to AFFINMAX.

Job Accountabilities

• Maintained strong relationships with Branch Channels to enhance customer support, ensuring growth and maximizing relationship value.
• Assisted Branches in managing SME Customers, providing tailored support and solutions.
• Developed and monitored campaigns to improve customer payment solutions.
• Identified and addressed customer issues related to AFFINMAX, ensuring prompt and effective solutions.
• Ensured comprehensive training for customers on using AFFINMAX effectively.
• Engaged existing customers to promote additional AFFINMAX services, such as payment and collection.
• Encouraged manual autopay customers to adopt Autopay via AFFINMAX.
• Collaborated with internal teams, including branches and AFFINMAX ambassadors, to enhance product support.
• Assist in planning, executing, and monitoring marketing campaigns to support sales initiatives and drive brand awareness.
• Support and contribute the marketing campaign and awareness session to branches and business centre.
• Facilitate internal communication to ensure all stakeholders are informed about business updates, marketing initiatives, and sales performance.
• Conducting a Cashless Initiative and Event to promote digital solution and increase bank awareness.
• Responsible to create and monitoring campaign to sales activity and increase number of sign up.
• Provide a necessary assistance that related to AFFINMAX to Branch and SME Sales Channel in order to support sales activity.
• Responsible to handling a Marketing Communication, Advertisement and Promotion for Transaction Banking.

Job Requirements

• Degree holder in Management (Marketing) Minimum 2 years’ experience in Cash Management or Transaction Banking.
• Experience as Tester (Affinmax)
• Knowledgeable in banking operation, especially Cash Management BNM GP Guidelines Excellent problem solving, writing and communication skills.
• Good understanding in digital content, graphic and video design. Independent, highly motivated and a team player.
• Good knowledge of bank’s credit, operations and treasury.