Branch Manager (Nationwide)

AFFIN Group; Genting Highlands; On-site; MYR 120,000 - 180,000; Full time

Job summary

AFFIN Group is seeking a dynamic Branch Leader to drive performance, ensure compliance, and deliver superior customer service across all branch operations. The role demands strategic leadership, operational discipline, and a passion for developing people.

Ideal candidates will have 5+ years in retail banking with leadership experience, strong product knowledge, and a proven track record in sales and risk management.

Qualifications

• Minimum 5 years in retail banking with at least 2 years in a branch leadership or supervisory role.
• Strong knowledge of banking products and regulatory frameworks (BNM, AML/CFT, etc.).
• Proven ability to drive sales performance, manage branch operations, and lead cross-functional teams.
• Excellent interpersonal and communication skills with strong customer service orientation.
• Analytical and detail-oriented with sound decision-making and risk/compliance focus.
• Candidates currently in Sales Team Lead/Manager roles are encouraged to apply.

Responsibilities

• Lead day-to-day branch operations in adherence to Bank policies and regulatory requirements.
• Lead overall branch sales across key products including deposits, loans, investments, and cards.
• Maintain strong audit outcomes and timely reporting by resolving findings.
• Oversee BCM, BUCO, CLO and OSHA coordination and risk oversight.
• Foster a culture of compliance through coaching and proactive risk awareness.
• Ensure efficient, high-quality customer service aligned with SLA standards and prompt issue resolution.

Skills

Retail banking leadership

Sales performance management

Regulatory compliance

Customer service excellence

Team leadership

Job description

Create the future with Affin! You too can make a difference.

We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference.

Job Purpose

The role is responsible to lead, drive and inspire a high-performing team to deliver strong business results, uphold service excellence, and ensure compliance across all branch operations. This role demands strategic leadership, operational discipline, and a passion for people development.

Job Responsibilities

Sales & Business Growth

• Lead and drive overall branch sales across key products: Deposits, Investments, Loans (ASBF, Smart Money, Education Loans), Bancassurance, Banca Takaful, Credit Cards, and Business Referrals.
• Develop strategies and monitor performance to meet and exceed monthly and annual sales targets.

Operational Excellence & Compliance

• Lead day-to-day branch operations in strict adherence to Bank policies, BNM guidelines, and regulatory requirements.
• Ensure staff compliance with internal controls, SOPs, Branch Manual, and all statutory obligations.
• Maintain strong audit outcomes by proactively resolving findings and ensuring timely report submissions.
• Serve in key oversight roles, including BCM Coordinator (Business Continuity & Call Tree Exercises), BUCO Representative, Complaint Liaison Officer (CLO) and OSHA Coordinator.
• Foster a strong culture of compliance through ongoing coaching, reminders, and proactive risk awareness.

Customer Experience

• Ensure efficient, high-quality customer service in line with SLA standards.
• Address and resolve customer complaints promptly and professionally.
• Ensure service accuracy and timely response to CCQ and feedback.

Job Requirements

• Minimum 5 years’ experience in retail banking, with at least 2 years in a branch leadership or supervisory role.
• Strong knowledge of banking products (loans, deposits, investments, insurance) and regulatory/compliance frameworks (BNM, AML/CFT, etc.).
• Proven ability to drive sales performance, manage branch operations, and lead cross-functional teams effectively.
• Excellent interpersonal and communication skills, with strong customer service orientation.
• Analytical and detail-oriented, with sound decision-making skills and ability to manage risk and compliance matter
• Candidates currently holding roles such as Sales Team Lead, Sales Manager, or Senior Relationship Manager are strongly encouraged to apply.