Branch Manager (Nationwide)

AFFIN Group; Penang; On-site; MYR 60,000 - 100,000; Full time

Job summary

AFFIN Group in Penang invites a seasoned branch leader to drive sales, service excellence, and regulatory compliance across our retail banking portfolio.

You will lead a high-performing team, develop sales strategies, and ensure smooth operations while upholding risk controls and customer-focused service.

Qualifications

• Minimum 5 years in retail banking with at least 2 years in a branch leadership or supervisory role.
• Strong knowledge of banking products (loans, deposits, investments, insurance) and regulatory frameworks (BNM, AML/CFT).
• Proven ability to drive sales, manage branch operations, and lead cross-functional teams.

Responsibilities

• Lead branch sales across key products: Deposits, Investments, Loans, Bancassurance, Credit Cards, and Business Referrals.
• Develop strategies and monitor performance to meet and exceed sales targets.
• Lead day-to-day branch operations in compliance with Bank policies and regulatory requirements.
• Ensure staff compliance with internal controls, SOPs, Branch Manual, and statutory obligations.
• Oversee BCM, BUCO, CLO, and OSHA roles and cultivate a culture of risk awareness.
• Provide strong customer service aligned with SLA standards; address complaints promptly.

Skills

Branch leadership

Sales performance

Regulatory compliance

Customer service

Operations management

Cross-functional leadership

Job description

Create the future with Affin! You too can make a difference.

We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference.

Job Purpose

The role is responsible to lead, drive and inspire a high-performing team to deliver strong business results, uphold service excellence, and ensure compliance across all branch operations. This role demands strategic leadership, operational discipline, and a passion for people development.

Job Responsibilities

Sales & Business Growth

• Lead and drive overall branch sales across key products: Deposits, Investments, Loans (ASBF, Smart Money, Education Loans), Bancassurance, Banca Takaful, Credit Cards, and Business Referrals.
• Develop strategies and monitor performance to meet and exceed monthly and annual sales targets.

Operational Excellence & Compliance

• Lead day-to-day branch operations in strict adherence to Bank policies, BNM guidelines, and regulatory requirements.
• Ensure staff compliance with internal controls, SOPs, Branch Manual, and all statutory obligations.
• Maintain strong audit outcomes by proactively resolving findings and ensuring timely report submissions.
• Serve in key oversight roles, including BCM Coordinator (Business Continuity & Call Tree Exercises), BUCO Representative, Complaint Liaison Officer (CLO) and OSHA Coordinator.
• Foster a strong culture of compliance through ongoing coaching, reminders, and proactive risk awareness.

Customer Experience

• Ensure efficient, high-quality customer service in line with SLA standards.
• Address and resolve customer complaints promptly and professionally.
• Ensure service accuracy and timely response to CCQ and feedback.

Job Requirements

• Minimum 5 years’ experience in retail banking, with at least 2 years in a branch leadership or supervisory role.
• Strong knowledge of banking products (loans, deposits, investments, insurance) and regulatory/compliance frameworks (BNM, AML/CFT, etc.).
• Proven ability to drive sales performance, manage branch operations, and lead cross-functional teams effectively.
• Excellent interpersonal and communication skills, with strong customer service orientation.
• Analytical and detail-oriented, with sound decision-making skills and ability to manage risk and compliance matter
• Candidates currently holding roles such as Sales Team Lead, Sales Manager, or Senior Relationship Manager are strongly encouraged to apply.