Branch Manager (Nationwide)

AFFIN Group; Alor Setar; On-site; MYR 120,000 - 180,000; Full time

Job summary

AFFIN Group is seeking an experienced leader to head a high-performing branch team in Malaysia. You will drive sales across deposits, loans, investments, and insurance while ensuring strict compliance with banking regulations and internal controls.

The role emphasizes people development, operational discipline, and delivering excellent customer experiences in line with SLAs. A strong track record in retail banking leadership is required.

Qualifications

• Minimum 5 years’ experience in retail banking, with at least 2 years in a branch leadership or supervisory role.
• Strong knowledge of banking products (loans, deposits, investments, insurance) and regulatory frameworks (BNM, AML/CFT).
• Proven ability to drive sales performance, manage branch operations, and lead cross-functional teams effectively.
• Excellent interpersonal and communication skills, with strong customer service orientation.
• Analytical and detail-oriented, with sound decision-making skills and risk/compliance management.
• Candidates currently holding roles such as Sales Team Lead, Sales Manager, or Senior Relationship Manager are encouraged to apply.

Responsibilities

• Lead and drive overall branch sales across key products and referrals.
• Develop strategies and monitor performance to meet and exceed targets.
• Lead day-to-day branch operations in compliance with policies and regulations.
• Ensure staff adherence to controls, SOPs, and audit requirements.
• Oversee BCM, BUCO, CLO and OSHA roles and promote risk awareness.
• Provide coaching to foster a culture of compliance and service excellence.

Skills

Leadership

Sales leadership

Banking knowledge

Regulatory compliance

Customer service

Communication

Risk management

Job description

Create the future with Affin! You too can make a difference.

We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference.

Job Purpose

The role is responsible to lead, drive and inspire a high-performing team to deliver strong business results, uphold service excellence, and ensure compliance across all branch operations. This role demands strategic leadership, operational discipline, and a passion for people development.

Job Responsibilities

Sales & Business Growth

• Lead and drive overall branch sales across key products: Deposits, Investments, Loans (ASBF, Smart Money, Education Loans), Bancassurance, Banca Takaful, Credit Cards, and Business Referrals.
• Develop strategies and monitor performance to meet and exceed monthly and annual sales targets.

Operational Excellence & Compliance

• Lead day-to-day branch operations in strict adherence to Bank policies, BNM guidelines, and regulatory requirements.
• Ensure staff compliance with internal controls, SOPs, Branch Manual, and all statutory obligations.
• Maintain strong audit outcomes by proactively resolving findings and ensuring timely report submissions.
• Serve in key oversight roles, including BCM Coordinator (Business Continuity & Call Tree Exercises), BUCO Representative, Complaint Liaison Officer (CLO) and OSHA Coordinator.
• Foster a strong culture of compliance through ongoing coaching, reminders, and proactive risk awareness.

Customer Experience

• Ensure efficient, high-quality customer service in line with SLA standards.
• Address and resolve customer complaints promptly and professionally.
• Ensure service accuracy and timely response to CCQ and feedback.

Job Requirements

• Minimum 5 years’ experience in retail banking, with at least 2 years in a branch leadership or supervisory role.
• Strong knowledge of banking products (loans, deposits, investments, insurance) and regulatory/compliance frameworks (BNM, AML/CFT, etc.).
• Proven ability to drive sales performance, manage branch operations, and lead cross-functional teams effectively.
• Excellent interpersonal and communication skills, with strong customer service orientation.
• Analytical and detail-oriented, with sound decision-making skills and ability to manage risk and compliance matter
• Candidates currently holding roles such as Sales Team Lead, Sales Manager, or Senior Relationship Manager are strongly encouraged to apply.