Branch Manager

Affin Bank Berhad; George Town; On-site; MYR 80,000 - 150,000; Full time

Job summary

Affin Bank Berhad in George Town seeks an experienced Branch Manager to lead branch operations, ensuring business growth and exceptional customer service. The role requires proven leadership, sales target achievement, and in-depth banking knowledge.

Ideal candidates will have a Bachelor’s Degree and 5-8 years of relevant experience, with 2-3 in leadership. Join us at Affin as we evolve our services and embrace innovation.

Qualifications

• Minimum 5–8 years of experience in branch banking, with at least 2–3 years in a leadership or supervisory role.
• Strong track record in achieving sales targets and managing branch performance.
• Sound knowledge of banking operations, credit assessment, compliance, and regulatory requirements.

Responsibilities

• Achieve overall Branch Sales Targets including various financial products.
• Ensure compliance with regulatory and audit requirements.
• Foster a customer-centric culture within the branch.
• Manage branch manpower planning and ongoing training.
• Participate in special projects organized by Head Office.

Skills

Sales targets achievement

Leadership skills

Risk awareness

Communication skills

Analytical skills

Education

Bachelor’s Degree in Business Administration, Finance, Banking, or related discipline

Job description

Overview

Create your future with Affin! You too can make a difference. Join us at AFFIN, where open minds meet and be inspired by a shared commitment to great work. Here, you don’t just stay at the forefront of the industry – you can make a difference too.

Job Summary: The Branch Manager is responsible for leading and overseeing overall branch operations to ensure sustainable business growth, operational excellence, regulatory compliance, and superior customer experience. The role is accountable for achieving branch sales targets, optimizing profitability, managing costs, mitigating risks, and driving high performance through effective people leadership and operational governance.

Responsibilities

• Financial Management – Drive and achieve overall Branch Sales Targets including: deposits, investments, loans (ASBF, Smart Money & Education Loan), Bancassurance & Banca Takaful, credit cards, business referrals. Implement proactive measures to prevent fraud and financial losses (internal and external). Monitor and control branch operating expenses in line with approved budget. Drive cross-selling initiatives and revenue optimization strategies.
• Operational & Process Governance – Ensure all staff discharge duties in compliance with Branch Manual, BNM Guidelines and other regulatory/statutory requirements, internal control processes and procedures. Ensure satisfactory audit ratings and timely closure of audit findings. Monitor accurate and timely submission of all required reports. Act as: BCM Coordinator (including Business Continuity Plan & Call Tree exercises), BUCO Representative (Business Compliance Officer), Complaint Liaison Officer (CLO), Branch OSHA Coordinator. Conduct regular coaching to ensure compliance with regulatory and non-regulatory requirements.
• Customer Experience & Service Excellence – Ensure efficient service delivery in accordance with SLA standards. Ensure timely response to customer enquiries and CCQs. Resolve customer complaints within stipulated SLA timelines. Ensure accuracy and professionalism in service delivery. Foster a customer-centric culture within the branch.
• People Management & Leadership – Manage branch manpower planning including annual leave planning, attendance monitoring, conducting regular branch meetings. Lead recruitment efforts and workforce planning. Provide ongoing coaching, training, and performance guidance. Identify staff training needs and support capability development. Ensure all staff understand their KPIs and job responsibilities. Track productivity and performance at all levels, including conducting staff appraisals. Identify and develop potential talents for succession planning.
• Other Responsibilities – Undertake ad-hoc assignments as directed by Management. Act as Alternate Key Holder for Vault & Self-Service Terminal (SST). Organize or participate in CSR activities within the branch community. Ensure cleanliness, safety, and security of the branch premises and SSL area. Perform relief duties in the absence of the Assistant Branch Manager (ABM).
• Learning & Growth – Participate in special projects organized by Head Office. Attend mandatory training on compliance, regulatory updates, product knowledge, customer service, and leadership development. Embed and uphold AFFINBANK’s DNA and teamwork culture within the branch. Drive continuous improvement initiatives to enhance branch performance.

Qualifications

• Bachelor’s Degree in Business Administration, Finance, Banking, or related discipline.
• Minimum 5–8 years of experience in branch banking, with at least 2–3 years in a leadership or supervisory role.
• Strong track record in achieving sales targets and managing branch performance.
• Sound knowledge of banking operations, credit assessment, compliance, and regulatory requirements (BNM guidelines).
• Strong leadership and people management skills.
• Good analytical, problem-solving, and decision-making capabilities.
• Excellent communication and interpersonal skills.
• High integrity with strong risk awareness and compliance mindset.
• Ability to manage multiple priorities in a fast-paced environment.

People are the heart of AFFIN BANK. We have a positive and supportive environment where we celebrate people’s personal growth and encourage them to be the best versions of themselves, both in the workplace and in their community. Join AFFIN as we evolve to become a financial institution of the future, embracing innovation and technology to deliver unrivaled customer service. We’re looking for colleagues who share our values and are ready to live them every day. Explore the exciting opportunities and make a real impact on the future of finance. Come be a part of our journey today! "Always About You" At AFFIN, we strive to always connect and engage with our customers, to understand their changing needs and aspirations better. It represents our passion and commitment to the community we operate in, enabling us to quickly respond to changes and provide a personalised experience. At AFFIN, our people are aligned to our values of customer centricity, creativity and value creation. Our tagline “Always about you”, was crafted to drive loyalty and build our reputation as a creative and innovative financial organisation. Our people are at the heart of what we do and remain the focus of our customer centric culture. It’s about the initiatives we take in understanding and prioritising our stakeholders; our customers, employees and shareholders. As we venture through this metamorphosis journey, we are aware of their ever-changing needs and are embracing the new ways of this digital dimension. We put our hearts and minds into everything we do, to ensure that everyone we touch, receives unrivalled customer service.