Event Sales Manager

Wikicareer Sdn. Bhd.; Iskandar Puteri; On-site; MYR 60,000 - 120,000; Full time

Job summary

Wikicareer Sdn. Bhd. is seeking an experienced Sales Manager to lead end-to-end sales and coordination of events, weddings, and catering functions within our hotel client’s Sales & Marketing team.

You will host site visits, translate client requirements into Event Orders, and work with Banquet, Accounts, and Sales teams to ensure flawless execution while protecting profit margins.

Qualifications

• SPM, Diploma, or Degree.
• At least 2 years of relevant experience.
• Proficient in MS Office, especially Excel Pivot Tables and Access, with the ability to manage large data sets and generate reports.
• Strong interpersonal and communication skills.

Responsibilities

• Manage end-to-end sales and coordination of events, weddings, and catering functions.
• Host site visits and translate client requirements into detailed Event Orders.
• Coordinate with Banquet, Accounts and Sales teams to ensure smooth event execution within budget.
• Prepare and submit reports/updates to management and stakeholders.

Skills

Interpersonal skills

Communication

Education

SPM/ Diploma / Degree

Tools

MS Office

Excel Pivot Tables

Access

Job description

Our client is a well-established international hospitality group with a strong reputation for events, weddings, and corporate functions, they are looking for an experienced Sales Manager to join their Sales & Marketing team.

The Role

You will manage the end-to-end sales and coordination of events, weddings, and catering functions — from hosting site visits and recommending venues, to translating client requirements into detailed Event Orders, and personally welcoming guests to ensure every occasion runs smoothly. You will report to the Director of Sales & Marketing and work closely with the Banquet, Accounts, and Sales teams.

Key Responsibilities

Event Management

Keep the Banquet Reservation Book updated.

Host familiarisation (FAM) tours for prospective clients.

Recommend venues and upsell F&B offerings while managing costs to protect profit margins.

Translate client requirements into detailed Event Orders, arranging the right equipment and venue for each function, and share this accurately with all relevant departments.

Confirm payment methods (cash, local order, credit card, company cheque, or letter of undertaking) with approval from the Financial Controller.

Hold coordination meetings with clients to finalise event details.

Accommodate guest requests wherever possible, offering suitable alternatives when needed.

Welcome guests on the day and confirm event details with them, their representatives, or tour agents.

Coordinate last-minute catering changes as requested.

Conduct pre-event inspections to ensure setups match the Event Order.

Investigate and resolve guest complaints, escalating to your superior where needed.

Gather guest feedback and testimonials to support future sales.

Work closely with the Banquet, Accounts, and Sales teams to ensure smooth event execution, staying within budget wherever possible.

Communicate clearly with all relevant hotel departments.

Take on additional event-related tasks assigned by the Director of Sales & Marketing, including special projects such as sales blitzes and bridal fairs.

Building & Maintaining Relationships

Maintain strong working relationships across all hotel departments.

Attend to walk-in guests as needed.

Support and attend sales promotions organised by the Sales department or hotel.

Entertain clients as required.

Onboard, train, and guide new team members on their roles and departmental SOPs.

Review current processes and recommend improvements for more effective department operations.

Ensure prompt follow-up on sales leads, responding to enquiries and referrals within 24 hours.

Reports & Analysis

Handle quotation enquiries and filing for incentive trips, weddings, honeymoons, and MICE events.

Ensure accurate and timely information flow via Banquet Event Orders/Group Resumes to operations teams.

Update the Banquet Forecast and Daily Pick-Up reports daily.

Coaching & Development

Propose and implement new ideas that benefit the hotel.

Support the Sales team in qualifying leads promptly and responding to enquiries within 24 hours.

Supervisory Scope

Assist Senior Sales Managers/Sales Managers with proposals, contracts, invoices, and other daily tasks.

Lead and train coordinators and executives to ensure events run smoothly day to day.

Requirements

SPM, Diploma, or Degree.

At least 2 years of relevant experience.

Proficient in MS Office, especially Excel (Pivot Tables) and/or Access, with the ability to manage large data sets and generate reports.

Comfortable adapting to company systems for daily operations and communications.

Basic computer literacy.

Proactive, results-oriented, and a strong team player with excellent interpersonal and communication skills.

Sound judgement, attention to detail, and the ability to navigate complex operational situations with integrity.

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