Brand & Communications Lead - Growth & Engagement

Tenby World Sdn Bhd; Shah Alam; On-site; MYR 120,000 - 180,000; Full time

Job summary

Tenby World Sdn Bhd in Malaysia seeks a Marketing & Admissions Lead to drive planning and execution across marketing and communications for the school, coordinating annual budgeting, content, events, and media to raise brand awareness and enrolments.

You will manage digital and print publications, build relationships with publishers and media, and ensure brand consistency from awareness to advocacy while supporting ISP’s vision and leadership of learning.

Qualifications

• Educated to Degree/Master level.
• Qualification in Marketing, Mass Communication or Business related discipline.
• Minimum 5 years work experience in a similar capacity.
• Prior experience in the Education industry is an advantage.
• Good command of English and Bahasa Malaysia, written and oral.
• Ability to read, write and converse Mandarin is an advantage.

Responsibilities

• Lead annual Marketing & Admissions planning process within the school to ensure optimum brand awareness and lead generation activities.
• Drive quality lead generation across digital and offline marketing channels to meet targets.
• Own and maintain Tenby Schools brand guidelines across design and editorial for a consistent experience.
• Support ISP’s vision, mission and principles across schools and leadership development.

Skills

Degree/Master level

Marketing

Mass Communication

5 years experience

English

Bahasa Malaysia

Mandarin

Education

Degree/Master in Marketing or Mass Communication or Business

Job description

Tenby World Sdn Bhd in Malaysia seeks a Marketing & Admissions Lead to drive planning and execution across marketing and communications for the school, coordinating annual budgeting, content, events, and media to raise brand awareness and enrolments.

You will manage digital and print publications, build relationships with publishers and media, and ensure brand consistency from awareness to advocacy while supporting ISP’s vision and leadership of learning.