Regional Marketing Lead for Growth & Enrolment

Straits International School Penang; Selangor; Hybride; MYR 180 000 - 300 000; Plein temps

Avantages offerts par ce poste

Competitive remuneration

Flexible working arrangements

Medical insurance

Résumé du poste

Straits International School Penang is seeking a Regional Marketing Senior Manager to lead regional marketing across our Malaysia network, translating insights into an integrated strategy and budget allocation for each school.

You will collaborate with Marketing Leads, school teams and regional leadership to drive enrolment growth, brand equity and ROI through data-driven decisions and cross-school prioritisation.

Qualifications

• Bachelor's degree in marketing or related field.
• Minimum of 7 years in marketing, including strategic regional capacity.
• Proven experience building integrated, omni-channel marketing strategies and plans across multiple sites or brands.
• Experience partnering with sales or admissions leadership on pipeline decisions.
• Multi-school and multi-market experience with regional perspective.

Responsabilités

• Build omni-channel marketing strategies, execution plans, calendars and budgets for the region and each school.
• Translate regional strategy into local execution with direction and support from Marketing Leads.
• Analyze marketing performance and admissions data; present actionable insights to leadership.
• Allocate budget and prioritise campaigns based on school performance and ROI.
• Develop a shared marketing toolkit and knowledge sharing across the region.

Connaissances

Integrated marketing planning

Brand strategy

Funnel management

Budget management

Agency management

Stakeholder management

Multi-school experience

Strategic judgement

Formation

Bachelor's degree in Marketing/Business

Description du poste

Straits International School Penang is seeking a Regional Marketing Senior Manager to lead regional marketing across our Malaysia network, translating insights into an integrated strategy and budget allocation for each school.

You will collaborate with Marketing Leads, school teams and regional leadership to drive enrolment growth, brand equity and ROI through data-driven decisions and cross-school prioritisation.