E-Commerce Lead: Scale D2C & Marketplaces, Multi-Brand

Private Advertiser; Kuala Lumpur; On-site; MYR 90,000 - 180,000; Full time

Job summary

Private Advertiser in Malaysia seeks an E-Commerce Lead / Assistant E-Commerce Manager to drive Brand.com / D2C and marketplace sales across Shopee, Lazada, TikTok Shop and more. You will shape online merchandising, pricing and campaign calendars while optimizing digital marketing campaigns and profitability.

You will collaborate with Marketing, Retail, Merchandising and Finance to scale a multi-brand e-commerce business, leveraging AI and automation to cut costs and boost growth.

Qualifications

• Bachelor's Degree / Diploma in E-Commerce, Digital Marketing, Business, Marketing, Retail Management or related disciplines.
• 3-5 years' relevant experience for E-Commerce Lead or 5-7 years' experience for Assistant E-Commerce Manager.
• Proven hands-on experience managing Brand.com / D2C and marketplace platforms.
• Strong experience with Shopee, Lazada, TikTok Shop and Shopify or similar e-commerce platforms.
• Good understanding of e-commerce KPIs including GMV, Net Sales, Gross Profit, ROAS, Conversion Rate, AOV and Contribution Margin.
• Strong analytical and commercial mindset with Excel / data analysis skills.
• Strong communication, coordination and problem-solving abilities.

Responsibilities

• Lead and grow Brand.com / D2C and marketplace sales.
• Develop and execute monthly, quarterly and annual e-commerce sales strategies.
• Drive GMV, Net Sales, Gross Profit, Conversion Rate, AOV and overall profitability.
• Manage Brand.com website merchandising, product listings, pricing, promotions and campaign calendar.
• Manage Shopee, Lazada, TikTok Shop and other marketplace platforms.
• Plan and optimise digital marketing campaigns including paid media, SEO, CRM, KOL/KOC, affiliate and livestreaming.
• Monitor and manage e-commerce P&L, ROAS, platform fees, fulfilment costs and marketing expenditure.
• Analyse product and SKU performance, inventory turnover and sell-through.
• Work closely with Warehouse / 3PL teams to ensure efficient fulfilment and customer service.
• Monitor customer experience, reviews, returns and order performance.
• Prepare regular e-commerce performance reports and translate data into actionable business decisions.
• Work closely with Marketing, Retail, Merchandising, Finance teams to drive business growth.
• Identify opportunities to leverage AI, automation and technology to improve productivity and reduce operating costs.
• Continuously monitor competitors, market trends and emerging digital commerce opportunities.

Skills

E-commerce

Digital marketing

Analytics

Excel

Coordination

Education

Bachelor's Degree / Diploma in relevant field

Tools

Shopee

Lazada

TikTok Shop

Shopify

Job description

Private Advertiser in Malaysia seeks an E-Commerce Lead / Assistant E-Commerce Manager to drive Brand.com / D2C and marketplace sales across Shopee, Lazada, TikTok Shop and more. You will shape online merchandising, pricing and campaign calendars while optimizing digital marketing campaigns and profitability.

You will collaborate with Marketing, Retail, Merchandising and Finance to scale a multi-brand e-commerce business, leveraging AI and automation to cut costs and boost growth.