Digital Performance Specialist — Flexible Hours & Impact

U Mobile Sdn Bhd; Kuala Lumpur; On-site; MYR 75,000 - 110,000; Full time

Benefits offered by this job

Flexible working hours

Staff discounts

Medical, dental, optical and insurance

Smart casual attire

Job summary

U Mobile Sdn Bhd in Kuala Lumpur is seeking a Specialist, Digital Performance to plan, execute, and optimize digital campaigns across Google, Meta, TikTok, and other platforms. You will translate business goals into performance strategies, manage mid-to-large budgets, and ensure accurate tracking and attribution.

You will collaborate with Brand, Product, E-commerce and Agency partners, conduct A/B tests, analyze results with GA4, and present clear insights to stakeholders.

Qualifications

• 3–5 years of hands-on experience in digital performance / paid media.
• Strong working knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and web analytics tools (GA4 preferred).
• Experience managing mid to large-scale budgets and performance-driven KPIs.
• Solid understanding of conversion tracking, tagging, funnels, and attribution basics.
• Experience with Google Analytics and proven ability to capture and collect data in a presentable and useful way
• Ability to draw insights & recommendations and implement changes to increase traffic & conversions effectively across the digital channels
• Strong analytical mindset with the ability to interpret data and turn insights into actions.
• Excellent communication and stakeholder management skills

Responsibilities

• Plan, execute, and optimize digital performance campaigns across Google, Meta, TikTok and other relevant platforms.
• Monitor daily campaign performance (CPC, CPA, CTR, CVR, ROAS, reach & frequency).
• Conduct A/B testing across creatives, formats, audiences, bidding strategies, and objectives.
• Analyze post-campaign performance and deliver actionable insights.
• Work closely with internal teams (Brand, Product, E-commerce, App) and external agencies.

Skills

Google Ads

Meta Ads Manager

TikTok Ads

GA4 analytics

Budget management

Attribution basics

Data analysis

Stakeholder management

Tools

GA4

Job description

U Mobile Sdn Bhd in Kuala Lumpur is seeking a Specialist, Digital Performance to plan, execute, and optimize digital campaigns across Google, Meta, TikTok, and other platforms. You will translate business goals into performance strategies, manage mid-to-large budgets, and ensure accurate tracking and attribution.

You will collaborate with Brand, Product, E-commerce and Agency partners, conduct A/B tests, analyze results with GA4, and present clear insights to stakeholders.