Digital Growth & Performance Strategist

ParagonCorp; Kuala Lumpur; On-site; MYR 67,000 - 100,000; Full time

Job summary

ParagonCorp is seeking a Digital Media Optimizer in Kuala Lumpur to lead data-driven content planning and campaign execution. You will translate consumer insights into engaging digital strategies and work closely with Brand, Marketing, and cross-functional teams to maximize channel performance.

The ideal candidate has a Bachelor’s degree in Marketing and 2+ years in digital marketing or content roles, with strong writing and analytical skills.

Qualifications

• Bachelor’s degree in Marketing or related field.
• At least 2 years in digital marketing or social media.
• Strong writing and content planning skills.

Responsibilities

• Develop weekly and monthly content plans and calendars across digital channels.
• Ensure digital content aligns with brand campaigns, objectives, and communication strategies.
• Plan and execute digital activities across social media, SEO, CRM, and other relevant channels.
• Monitor and analyze digital performance to identify opportunities for improvement.
• Use analytics and social listening tools to evaluate content and campaign effectiveness.
• Translate performance data and consumer insights into actionable recommendations.
• Stay up to date with digital trends, platform developments, and emerging content formats.
• Collaborate with internal teams and creative partners to deliver engaging and effective digital content.

Skills

Social media

Digital marketing

Content fundamentals

Education

Bachelor’s degree in Marketing

Tools

Analytics tools

Job description

ParagonCorp is seeking a Digital Media Optimizer in Kuala Lumpur to lead data-driven content planning and campaign execution. You will translate consumer insights into engaging digital strategies and work closely with Brand, Marketing, and cross-functional teams to maximize channel performance.

The ideal candidate has a Bachelor’s degree in Marketing and 2+ years in digital marketing or content roles, with strong writing and analytical skills.