Digital Media & Marketing Executive

IQRA VACATION AND SERVICES SDN BHD; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Career growth

Flexible working

Exposure to education programmes

Job summary

IQRA Vacation and Services Sdn Bhd in Petaling Jaya is seeking a Digital Media & Marketing Executive to boost our online presence across social media, website, and digital ads. This full‑time role drives engagement and supports growth.

You will create content, run campaigns, analyse results, and coordinate with teams to produce compelling materials. The ideal candidate has 2–3 years in digital marketing and a marketing‑related degree.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field.
• 2–3 years of digital marketing, social media management, or a similar role.

Responsibilities

• Develop, create, and manage content across social, website, email, and digital ads.
• Plan and execute integrated marketing campaigns to promote education programmes.
• Monitor, analyse, and report on campaign performance using analytics tools.
• Manage social media accounts and engage with prospective students and clients.
• Collaborate with teams to gather content and insights for marketing materials.
• Design and oversee digital advertising campaigns across Google, Facebook, Instagram, and LinkedIn.
• Conduct market research to identify trends and opportunities in digital marketing.
• Maintain and update website content for SEO and relevance.

Skills

Social media management

Campaign execution

Content creation

Analytics & reporting

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

CMS / Email marketing tools / Analytics platforms

Job description

About us
IQRA Vacation and Services Sdn Bhd is a progressive education and training organisation dedicated to providing innovative learning experiences and professional development solutions. We are committed to transforming the way people learn and grow, combining traditional educational values with cutting‑edge digital methodologies. Our mission is to empower individuals and organisations through quality education, training programmes, and strategic partnerships that drive personal and professional excellence.

About the role
We are seeking a talented and creative Digital Media & Marketing Executive to join our dynamic team in Petaling Jaya, Selangor. This is a full‑time position that plays a crucial role in elevating IQRA's digital presence and brand visibility across multiple platforms. As Digital Media & Marketing Executive, you will be responsible for developing and executing integrated digital marketing campaigns that drive engagement, attract new students and clients, and establish our organisation as a leader in the education and training sector. This role offers an exciting opportunity to shape our digital strategy and make a tangible impact on our organisational growth.

Key responsibilities

• Develop, create, and manage engaging content across all digital platforms including social media, website, email marketing, and digital advertising channels
• Plan and execute integrated digital marketing campaigns to promote educational programmes, training services, and special initiatives
• Monitor, analyse, and report on the performance of digital marketing campaigns using analytics tools and key performance indicators
• Manage social media accounts, including daily posting, community engagement, and responding to enquiries from prospective students and clients
• Collaborate with internal teams to gather content, programme information, and insights for marketing materials
• Design and oversee digital advertising campaigns across platforms such as Google Ads, Facebook, Instagram, and LinkedIn
• Conduct market research and competitor analysis to identify emerging trends and opportunities in digital marketing
• Maintain and update website content to ensure accuracy, relevance, and optimisation for search engines
• Create visual content, including graphics and video materials, or coordinate with designers and videographers as needed
• Support lead generation initiatives and assist in nurturing prospective students and clients through email campaigns

What we're looking for

• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field
• Proven experience of 2-3 years in digital marketing, social media management, or a similar marketing role
• Strong proficiency in social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube) and understanding of platform‑specific best practices
• Demonstrated experience with digital advertising platforms such as Google Ads, Facebook Ads Manager, or LinkedIn Ads
• Proficiency with content management systems, email marketing tools, and marketing analytics platforms
• Excellent written and verbal communication skills with the ability to create compelling, engaging content
• Strong analytical skills with the ability to interpret data and make data‑driven marketing decisions
• Creative thinking and the ability to develop original marketing ideas and campaigns
• Proficiency in graphic design tools such as Canva, Adobe Creative Suite, or similar software is an advantage
• Basic video editing skills or willingness to learn video content creation is preferred
• Excellent organisational and project management skills with the ability to manage multiple campaigns simultaneously
• Strong understanding of the education sector and experience marketing educational programmes or services is a plus
• Ability to work collaboratively with cross‑functional teams and stakeholders

What we offer

• Competitive salary package commensurate with experience and qualifications
• Opportunities for professional development and training in digital marketing trends and tools
• Career growth potential within a progressive and expanding organisation
• Collaborative and supportive work environment that values creativity and innovation
• Exposure to diverse educational programmes and the opportunity to contribute to meaningful learning experiences
• Flexible working arrangements where applicable to promote work‑life balance
• Employee benefits and allowances as per company policy
• A dynamic workplace culture that encourages continuous learning and professional development