DIGITAL MARKETING MANAGER

MM COSMETIC SDN BHD; Johor; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Professional development

Career advancement

Flexible working

Health benefits

Tools access

Supportive management

Collaborative work culture

Job summary

MM Cosmetic Sdn Bhd in Johor is seeking a Digital Marketing Manager to lead the company’s online presence and marketing initiatives. You will develop and implement comprehensive digital strategies across social, search, email, and content platforms to grow brand visibility and revenue.

The role requires at least 5 years of digital marketing experience, with strong SEO/SEM skills, analytics proficiency, and a track record of driving measurable business results.

Qualifications

• Minimum 5 years of professional experience in digital marketing.
• Proven expertise in search marketing and digital strategy.
• Strong proficiency in digital marketing tools and platforms.
• Demonstrated success in campaigns with measurable business results.
• Excellent SEO, SEM, social media, email, and content marketing knowledge.
• Strong analytical skills and data-driven recommendations.

Responsibilities

• Develop, plan and execute integrated digital marketing strategies across channels.
• Manage digital advertising campaigns (PPC, social, display) for ROI.
• Oversee social media accounts, content strategy, and follower growth.
• Conduct market research and competitor analysis to identify trends.
• Create and optimize website content and UX to improve conversions and SEO.
• Monitor KPIs and provide performance reports to senior management.
• Manage digital marketing budget and ensure efficient spend.
• Collaborate with creative, sales and product teams on campaigns.
• Stay updated with digital marketing tools and best practices.
• Lead and mentor junior marketing team members.

Skills

Digital marketing

SEO/SEM

PPC

Analytics

Content marketing

Social media

Email marketing

Campaign management

Data interpretation

Communication

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Facebook Ads Manager

SEO tools

Marketing automation platforms

Job description

About us

MM Cosmetic Sdn Bhd is a dynamic and innovative cosmetics company dedicated to delivering premium beauty products and exceptional customer experiences. With a commitment to quality, creativity, and customer satisfaction, we've established ourselves as a trusted name in the cosmetics industry. Our team is passionate about beauty, innovation, and driving growth through strategic marketing initiatives and customer-centric approaches.

About the role

We are seeking an experienced and strategic Digital Marketing Manager to join our team at our office in Taman Desa Cemerlang, Johor. This is a full-time position that plays a crucial role in driving our digital presence and marketing initiatives. As Digital Marketing Manager, you will be responsible for developing and implementing comprehensive digital marketing strategies that elevate our brand visibility, engage our target audience, and drive revenue growth. This role is integral to our business objectives, overseeing all aspects of our digital marketing landscape and ensuring we remain competitive in the rapidly evolving cosmetics market.

Key responsibilities

• Develop, plan and execute integrated digital marketing strategies and campaigns across multiple channels including social media, email, search engines, and content platforms
• Manage and optimise digital advertising campaigns, including PPC, social media advertising, and display advertising to maximise ROI and reach target audiences
• Oversee social media accounts and content strategy, ensuring consistent brand messaging, community engagement, and follower growth across all platforms
• Conduct market research and competitor analysis to identify trends, opportunities, and potential threats in the digital marketing landscape
• Create, manage and optimise website content and user experience to improve conversion rates and search engine rankings
• Monitor and analyse digital marketing metrics and KPIs, providing regular performance reports and actionable insights to senior management
• Manage digital marketing budget allocation, ensuring efficient spending and maximum return on investment
• Collaborate with creative, sales, and product teams to develop cohesive marketing campaigns and initiatives
• Stay updated with the latest digital marketing tools, technologies, and best practices to continuously improve our marketing effectiveness
• Lead and mentor junior marketing team members, fostering professional development and knowledge sharing

What You Will Lead

• Meta / Facebook Advertising
• Google Ads & SEO
• TikTok Marketing
• Alibaba.com International
• Social Media Operations
• Marketing Funnel & Conversion
• Marketing Data & ROI Analysis
• Coordination with Sales Team

What we're looking for

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum 5 years of professional experience in digital marketing, with proven expertise in search marketing and digital strategy
• Strong proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO/SEM tools
• Demonstrated experience in developing and executing successful digital marketing campaigns that have driven measurable business results
• Excellent understanding of SEO, SEM, social media marketing, email marketing, and content marketing strategies
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven recommendations
• Exceptional communication and presentation skills, with the ability to articulate complex marketing concepts to diverse stakeholders
• Creative thinking and problem-solving capabilities, with the ability to develop innovative marketing solutions
• Experience in the cosmetics or beauty industry is highly desirable
• Proficiency in digital content management systems and marketing automation platforms
• Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously
• Excellent interpersonal skills and the ability to work effectively within cross-functional teams
• Experience in Digital Marketing, Performance Marketing, E-Commerce, Meta Ads, Google Ads or Lead Generation is highly preferred.
• Alibaba.com International experience is an added advantage.

What we offer

• Competitive salary and benefits package commensurate with experience and qualifications
• Professional development opportunities including training programmes and industry certifications
• Career advancement opportunities within a growing organisation
• Collaborative and innovative work environment that fosters creativity and new ideas
• Health and wellness benefits to support your overall wellbeing
• Flexible working arrangements to maintain a healthy work-life balance
• Access to the latest digital marketing tools and technologies
• Supportive management team committed to your professional growth and success