Digital Marketing Specialist: Growth & Performance (KL)

Shopee; Kuala Lumpur; On-site; MYR 40,000 - 70,000; Full time

Job summary

Shopee Malaysia is seeking an Online Marketing Associate to drive digital advertising across Google, Meta and TikTok. You will bridge strategic planning with technical execution, managing campaigns and coordinating with cross-functional teams to boost brand awareness and conversions.

The role requires 1–2 years in digital marketing, a bachelor’s degree in a related field, and proficiency with major ad platforms.

Qualifications

• Bachelor’s degree in marketing, communications, business administration or data science.
• 1–2 years hands-on experience in digital marketing, performance marketing or ad operations.
• Proficiency in Google Ads Manager, Meta Business Suite and TikTok Ads Manager.

Responsibilities

• Plan and execute online marketing campaigns with a focus on upper funnel and sales-oriented goals.
• Align with regional online marketing to implement high-impact performance strategies across platforms.
• Conduct A/B tests on ad copy, visuals and targeting to improve ROI.
• Coordinate with Ads Ops to ensure campaigns run on time and within budget and asset specs.
• Collaborate with social media to amplify paid and organic content performance.
• Track and analyze digital marketing KPIs and deliver weekly performance reports.
• Brief Creative/Graphic Design teams to produce high-performing ad assets.

Skills

Data-driven mindset

Digital marketing

Campaign planning

A/B testing

Cross-functional collaboration

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Bachelor’s Degree in Business Administration

Bachelor’s Degree in Data Science

Tools

Google Ads Manager

Meta Business Suite

TikTok Ads Manager

Job description

Shopee Malaysia is seeking an Online Marketing Associate to drive digital advertising across Google, Meta and TikTok. You will bridge strategic planning with technical execution, managing campaigns and coordinating with cross-functional teams to boost brand awareness and conversions.

The role requires 1–2 years in digital marketing, a bachelor’s degree in a related field, and proficiency with major ad platforms.