Digital Marketing Campaign Architect

Shopee

Kuala Lumpur

On-site

MYR 42,000 - 66,000

Full time

44 hours ago

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Job summary

Shopee in Kuala Lumpur seeks an Online Marketing Associate who will drive our digital advertising efforts across Google, Meta and TikTok. You will bridge strategic planning with technical execution, managing campaigns and collaborating with cross-functional teams to boost brand awareness and conversions.

The role requires 1–2 years of hands-on digital marketing experience and proficiency with major ads platforms.

Qualifications

1–2 years hands-on experience in digital marketing or performance marketing.
Proven proficiency with Google Ads Manager, Meta Business Suite and TikTok Ads Manager.
Familiarity with 3P tracking platforms is a plus.

Responsibilities

Plan and execute online marketing campaigns focused on upper funnel and sales-driven objectives.
Implement high-impact performance ad strategies across Google, Meta, TikTok and third-party platforms.
Conduct A/B testing on ad copy, visuals and targeting to maximize ROI.
Coordinate with Ads Ops to ensure campaigns run on time and within budget.
Collaborate with social media teams to amplify paid and organic content performance.
Track and analyze digital marketing KPIs to provide weekly performance reports.
Brief and collaborate with Creative teams to produce high-performing ad assets.