Digital Marketing Manager/ E-Commerce Manager

FRD PERFORMANCE MOTORSPORT (M) SDN BHD; Kuala Lumpur; On-site; MYR 90,000 - 130,000; Full time

Benefits offered by this job

Career Growth opportunities

Competitive salary & performance based

Job summary

FRD Performance Motorsport (M) Sdn. Bhd. is seeking a Digital Marketing Manager/E-Commerce Manager to lead social media efforts and drive online sales.

You will manage accounts across Facebook, Instagram, TikTok, YouTube, Shopee, and Lazada, and craft monthly content calendars with engaging posts, Reels, and videos. You will coordinate content production, run digital marketing campaigns, manage paid media across multiple platforms, and grow online presence with data-driven insights and

Qualifications

• Bachelor’s degree in Marketing, E-Commerce, Communications, or a related field.
• Minimum of 5 years in marketing or advertising, with proven digital marketing, performance marketing, and content strategy across multiple channels.
• Experience with Web Analytics tools to assess campaign performance
• Exceptional project management and organizational abilities, with the capacity to thrive under pressure in a fast-paced environment.
• Strong digital acumen with hands-on experience in paid media, social media strategy, programmatic advertising, and data-driven marketing campaigns.
• Skilled in Microsoft Word, PowerPoint, and Excel, with the ability to create visually compelling branding materials, reports, and presentations.
• Passionate, hands-on, and detail-oriented, capable of managing multiple priorities and meeting tight deadlines.
• Familiarity with SEO/SEM is a plus
• Positive, can-do attitude with a collaborative spirit and strong problem-solving and innovation skills.

Responsibilities

• Manage and oversee the company’s social media accounts, including Facebook, Instagram, TikTok, YouTube, Shopee, Lazada.
• Develop and execute monthly social media content calendars.
• Create, coordinate, and publish engaging content across platforms (posts, videos, Reels, Story, Shorts).
• Monitor comments, messages, reviews, and audience engagement; respond appropriately.
• Maintain consistent brand image, messaging, and tone across all digital platforms.
• Plan and produce creative content suitable for different social media platforms.
• Coordinate photography, videography, graphic design, and video editing requirements.
• Develop short-form video content for TikTok, Instagram Reels, Facebook Reels, YouTube Shorts; longer-form YouTube content when appropriate.
• Identify and utilise current social media trends to increase reach and engagement.
• Plan, execute, and manage digital marketing campaigns to achieve business and sales objectives.
• Manage paid advertising campaigns on Facebook/Instagram Ads, TikTok Ads, and Google Ads.
• Develop target audiences and campaign strategies; monitor budgets, performance, ROI; conduct A/B testing.

Skills

Digital marketing

Paid media

Content strategy

Programmatic advertising

Data-driven marketing

Education

Bachelor’s degree in Marketing, E-Commerce, Communications, or related field

Tools

Web Analytics tools

Microsoft Word

PowerPoint

Excel

Job description

Digital Marketing Manager/ E-Commerce Manager

Manage and oversee the company’s social media accounts, including Facebook, Instagram, TikTok, YouTube, Shopee, Lazada and other relevant platforms.

Develop and execute monthly social media content calendars.

Create, coordinate, and publish engaging content, including posts, short videos, Reels, TikTok videos, Stories, and YouTube content.

Monitor comments, messages, reviews, and audience engagement, and respond appropriately.

Maintain consistent brand image, messaging, and tone across all digital platforms.

2. Content Creation & Video Marketing

Plan and produce creative content suitable for different social media platforms.

Coordinate photography, videography, graphic design, and video editing requirements.

Develop short-form video content for TikTok, Instagram Reels, Facebook Reels, and YouTube Shorts.

Develop longer-form video content for YouTube where appropriate.

Identify and utilise current social media trends to increase reach and engagement.

Plan, execute, and manage digital marketing campaigns to achieve business and sales objectives.

Manage paid advertising campaigns on platforms such as Facebook/Instagram Ads, TikTok Ads, and Google Ads.

Develop appropriate target audiences and campaign strategies.

Monitor advertising budgets, campaign performance, and return on investment (ROI).

Conduct A/B testing to improve campaign effectiveness.

4. Social Media Growth & Engagement

Develop strategies to increase followers, reach, engagement, leads, and conversions.

Monitor social media trends, competitor activities, and industry developments.

Identify opportunities for collaborations, influencers, KOLs, and other digital partnerships.

Build and maintain an active online community around the company's brand.

5. Analytics & Reporting

Track and analyse digital marketing performance using relevant analytics and platform tools.

Monitor key metrics such as reach, impressions, engagement rate, followers, website traffic, leads, conversions, and advertising ROI.

Prepare regular digital marketing and social media performance reports for management.

Provide recommendations based on data and campaign performance.

6. Website & Online Presence

Work closely with the relevant teams to maintain and improve the company's website and online presence.

Support SEO, SEM, Google Business Profile, email marketing, and other digital marketing activities.

Ensure online content is accurate, updated, and aligned with the company's brand strategy.

Develop and implement an overall digital marketing strategy aligned with the company's business objectives.

Establish monthly and annual digital marketing plans and KPIs.

Manage the digital marketing budget effectively.

Stay updated on new social media features, algorithms, advertising tools, and digital marketing trends.

Job Requirements:

Bachelor’s degree in Marketing, E-Commerce, Communications, or a related field.

Minimum of 5 years in marketing or advertising, with a proven track record in digital marketing, performance marketing, and content strategy across multiple channels.

Experience with Web Analytics tools to assess campaign performance

Exceptional project management and organizational abilities, with the capacity to thrive under pressure in a fast-paced environment.

Strong digital acumen with hands-on experience in paid media, social media strategy, programmatic advertising, and data-driven marketing campaigns.

Skilled in Microsoft Word, PowerPoint, and Excel, with the ability to create visually compelling branding materials, reports, and presentations.

Passionate, hands-on, and detail-oriented, capable of managing multiple priorities and meeting tight deadlines.

Familiarity with SEO/SEM is a plus

Positive, can-do attitude with a collaborative spirit and strong problem-solving and innovation skills.

Capable of working effectively with colleagues across all levels of the organization.

FRD Performance Motorsport (M) Sdn. Bhd. is an energetic business, offering a comprehensive selection of motorcycle performance parts and accessories.

FRD Performance Motorsport is a trendsetter, with a good track record for delivering innovative performance parts with Japanese technology. In this industry of rapid development, we are continually enhancing and improving our products from time to time.

This year with strong intensity and determination, we are approaching and revolutionizing the market at a level never seen before in this country. The following new set up sections were formed to take up the challenge to meet the growing maturity of customer demands.

FRD Performance Motorsport (M) Sdn. Bhd. is an energetic business, offering a comprehensive selection of motorcycle performance parts and accessories.

FRD Performance Motorsport is a trendsetter, with a good track record for delivering innovative performance parts with Japanese technology. In this industry of rapid development, we are continually enhancing and improving our products from time to time.

This year with strong intensity and determination, we are approaching and revolutionizing the market at a level never seen before in this country. The following new set up sections were formed to take up the challenge to meet the growing maturity of customer demands.

Perks and benefits Career Growth opportunities Competitive salary & performance based bonus

What can I earn as a Digital Marketing Manager