Digital Marketing Senior Executive

Jasmine Food Corporation Sdn Bhd; Shah Alam; On-site; MYR 45,000 - 78,000; Full time

Job summary

Jasmine Food Corporation Sdn Bhd seeks a skilled Digital Marketing Executive to lead strategies across social media, website, and e-commerce platforms. You will drive engagement, content performance, and targeted ad campaigns to boost brand presence in Malaysia.

Collaborate with cross-functional teams and external agencies, staying ahead of digital trends while optimizing budgets and ROI. Weekend events may be required to support campaigns.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Digital Marketing, or related field.
• Minimum 3-5 years of experience in digital marketing, social media management, or related roles.
• Strong knowledge of social media platforms, digital advertising, analytics tools, and CMS.
• Experience with platforms such as Meta, TikTok, Google, e-commerce, and other digital channels.
• Able to analyze digital performance data and use insights to improve campaigns.
• Creative, proactive, and able to develop engaging monthly content and campaign ideas.
• Strong written and verbal communication skills.
• Good organizational skills with the ability to manage multiple campaigns and projects.
• Able to work with cross-functional teams and external agencies.
• Willing to work on weekends when required for special events.
• Able to adapt quickly to changing digital trends, tools, and consumer preferences.

Responsibilities

• Develop and implement digital marketing strategies across social media, website, and e-commerce platforms.
• Manage and grow social media reach, engagement, views, and content performance.
• Create relevant and engaging content for target audiences.
• Plan, execute, and monitor targeted digital advertising campaigns.
• Manage social media ad budgets and optimize spending to maximize ROI.
• Manage and update company website content to ensure information is accurate, current, and relevant.
• Oversee digital platforms, including e-commerce, to drive traffic and improve platform performance.
• Monitor and analyze campaign, content, and platform performance using data and metrics.
• Work with creative teams to produce visual and written content aligned with brand guidelines.
• Identify, engage, and manage Key Opinion Leaders (KOLs) for brand collaborations.
• Coordinate with media, creative, and production agencies for campaign execution.
• Stay updated with the latest digital trends, tools, and platforms.
• Collaborate with internal teams to align digital marketing efforts with business objectives.

Skills

Social media management

Analytics

Content creation

Campaign optimization

Education

Bachelor’s Degree in Marketing

Digital Marketing Certification

Tools

Meta Ads

Google Analytics

CMS

E-commerce platforms

Job description

Develop and implement digital marketing strategies across social media, website, and e-commerce platforms.

Manage and grow social media reach, engagement, views, and content performance.

Create relevant and engaging content for target audiences.

Plan, execute, and monitor targeted digital advertising campaigns.

Manage social media ad budgets and optimize spending to maximize ROI.

Manage and update company website content to ensure information is accurate, current, and relevant.

Oversee digital platforms, including e-commerce, to drive traffic and improve platform performance.

Monitor and analyze campaign, content, and platform performance using data and metrics.

Work with creative teams to produce visual and written content aligned with brand guidelines.

Identify, engage, and manage Key Opinion Leaders (KOLs) for brand collaborations.

Coordinate with media, creative, and production agencies for campaign execution.

Stay updated with the latest digital trends, tools, and platforms.

Collaborate with internal teams to align digital marketing efforts with business objectives.

Qualifications / Requirements

Bachelor’s Degree in Marketing, Communications, Digital Marketing, or related field.

Minimum 3-5 years of experience in digital marketing, social media management, or related roles.

Strong knowledge of social media platforms, digital advertising, analytics tools, and content management systems.

Experience with platforms such as Meta, TikTok, Google, e-commerce, and other digital channels.

Good understanding of content planning, campaign development, and audience engagement strategies.

Able to analyze digital performance data and use insights to improve campaigns.

Creative, proactive, and able to develop engaging monthly content and campaign ideas.

Strong written and verbal communication skills.

Good organizational skills with the ability to manage multiple campaigns and projects.

Able to work with cross-functional teams and external agencies.

Willing to work on weekends when required for special events.

Able to adapt quickly to changing digital trends, tools, and consumer preferences.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Digital Marketing Executive?
• Which of the following types of qualifications do you have?

We are one of Malaysia's largest rice marketers commanding a respectable market share, Jasmine products are available throughout Malaysia. Together with its 7 branches and 70 over sales personnel, it serves over 7500 retail outlets, in addition to being represented in all major supermarkets and hypermarket chains nationwide. In line with our current expansion plans, we are seeking for suitable candidates to join our team.

We are one of Malaysia's largest rice marketers commanding a respectable market share, Jasmine products are available throughout Malaysia. Together with its 7 branches and 70 over sales personnel, it serves over 7500 retail outlets, in addition to being represented in all major supermarkets and hypermarket chains nationwide. In line with our current expansion plans, we are seeking for suitable candidates to join our team.

What can I earn as a Digital Marketing Executive