Digital Marketing / Performance Marketing Specialist (iGaming / Fintech / Crypto) - Mandarin Speaking

Newera Malaysia Group (HR Recruit Solutions & Technology Consulting); Kuala Lumpur; Sur place; MYR 60 000 - 90 000; Plein temps

Résumé du poste

Newera Malaysia Group (HR Recruit Solutions & Technology Consulting) is seeking a driven Digital Marketing Specialist to plan, run, and optimize campaigns across Google Ads, Meta Ads, TikTok Ads, and more. You’ll manage six-figure monthly budgets, analyze performance, and implement data-driven strategies to acquire customers and improve ROI.

You will collaborate with retention, content, and SEO teams while mentoring junior marketers and delivering timely reports.

Qualifications

• Bachelor’s Degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• Minimum 1–3 years (or 3–5+ years) of experience in Digital/Performance Marketing.
• Strong understanding of performance marketing, media buying, customer acquisition, and conversion optimization.
• Hands-on experience managing campaigns on Meta Ads, Google Ads, TikTok Ads, and programmatic/native platforms.

Responsabilités

• Plan, launch, and manage high-impact campaigns across Google Ads, Meta Ads, YouTube, Display, and other paid media platforms.
• Own, manage and monitor media budgets, ensuring efficient spend and strong ROI.
• Evaluate campaign profitability and prepare budget recommendations for future initiatives.
• Design and implement performance marketing strategies aligned with business goals.
• Track and analyze campaign performance using KPIs like ROAS, CPA, CTR, and CAC.
• Execute A/B testing and optimization experiments to improve creatives, audiences, and funnels.

Connaissances

Performance marketing

Media buying

Customer acquisition

Conversion optimization

A/B testing

Campaign analytics

Formation

Bachelor’s Degree in Marketing/Business/Communications

Outils

GA4

Meta Business Manager

Looker Studio

Google Search Console

AppsFlyer

Adjust

Description du poste

• Plan, launch, and manage high-impact campaigns across Google Ads, Meta Ads, YouTube, Display, and other paid media platforms.
• Own, manage and monitor media budgets, ensuring efficient spend and strong ROI.
• Evaluate campaign profitability and prepare budget recommendations for future initiatives.
• Design and implement performance marketing and customer acquisition strategies aligned with business goals.
• Track and analyze campaign performance, including key KPIs like ROAS, CPA, CTR, conversion rate, and CAC.
• Execute A/B testing and conversion experiments to optimize creatives, audiences, and funnels.
• Collaborate with the Customer Retention Management teams to develop customer segmentation strategies.
• Collaborate with content and SEO teams to improve website visibility and organic search performance.
• Monitor industry trends, consumer behaviour, competitor activities, and emerging digital marketing technologies.
• Conduct market research to identify new customer acquisition channels.
• Deliver weekly and monthly reports with clear insights and actionable recommendations.
• Improve campaign workflows, reporting efficiency, and marketing processes.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Adjust, AppsFlyer, etc.
• Mentor and provide guidance to junior marketing team members where required.

Job Requirements:

• Bachelor’s Degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• Minimum 1 to 3 years OR 3 to 5 years (or above) of working experience in Digital Marketing / Performance Marketing.
• Strong understanding of performance marketing, media buying, customer acquisition, and conversion optimization.
• Hands-on experience managing advertising campaigns on:
  • Meta Ads
  • Google Ads
  • TikTok Ads
  • Programmatic or Native Advertising Platforms (Preferred)
• Strong knowledge of:
  • Google Analytics (GA4)
  • Meta Business Manager
  • Google Search Console
  • Looker Studio or other BI/reporting tools.
• Experience with CRM platforms, marketing automation, customer segmentation, and retention marketing is an advantage.
• Understanding of SEO, SEM, ASO, affiliate marketing, influencer marketing, and content marketing strategies.
• Experience managing six-figure monthly advertising budgets is an advantage.
• Strong analytical skills with the ability to translate complex data into actionable marketing strategies.