Digital Marketing/Paid Ads Executive

Private Advertiser; Kuala Lumpur; On-site; MYR 50,000 - 84,000; Full time

Job summary

Private Advertiser in Kuala Lumpur is seeking a hands-on performance marketing specialist to plan, launch, and manage paid campaigns across Google Ads, Meta, and TikTok Ads. You will develop data-driven strategies, monitor budgets, and optimize for ROAS while collaborating with creative and content teams to improve campaigns across markets.

The role emphasizes analytics, tracking via GA4 and GTM, and a proactive approach to testing and optimization in a fast-paced environment.

Qualifications

• Diploma or Bachelor’s in marketing, business, communications or related field.
• 1–3 years of hands-on performance marketing experience.
• Experience managing campaigns on Google Ads, Meta Ads, TikTok Ads.
• Strong grasp of ROAS, CPA, CPC, CTR, and conversion rate.
• Experience with GA4 and GTM for analytics and tracking.

Responsibilities

• Plan, set up, launch, and manage paid campaigns across major platforms.
• Develop strategies based on objectives and target audiences.
• Monitor budgets and optimize spend for ROI.
• Analyze data and prepare performance reports and dashboards.
• Collaborate with creative, content, SEO, and product teams.
• Stay updated on digital advertising trends and platform changes.

Skills

Analytical

Problem-solving

Teamwork

Excel/Sheets

Data interpretation

Education

Bachelor's or Diploma in Marketing/Business/Communications

Tools

GA4

Google Tag Manager

Google Analytics

Job description

Plan, set up, launch, and manage paid advertising campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), TikTok Ads, and other digital channels.

Develop campaign strategies based on business objectives, target audiences, and performance goals.

Manage advertising budgets and ensure efficient allocation of spending to maximize ROI.

2. Campaign Optimization

Monitor and optimize campaigns based on key performance metrics such as ROAS, CPA, CPC, CTR, and conversion rate.

Conduct A/B testing on ad creatives, copy, audiences, landing pages, and bidding strategies to improve campaign performance.

Identify underperforming campaigns and implement timely optimization strategies.

3. Data & Performance Analysis

Analyze campaign data and translate insights into actionable recommendations.

Track campaign performance and identify opportunities to improve customer acquisition and marketing efficiency.

Prepare regular performance reports and dashboards to communicate campaign results and key insights.

4. Tracking & Analytics

Set up, monitor, and troubleshoot conversion tracking using tools such as:

Google Analytics 4 (GA4)

Meta Pixel

Other relevant tracking and analytics platforms

Ensure tracking data is accurate and reliable for campaign optimization and reporting.

5. Cross-Functional Collaboration

Collaborate with creative, content, SEO, and product teams to develop and optimize effective marketing campaigns.

Provide performance insights and recommendations to guide creative and marketing strategies.

6. Industry & Platform Updates

Stay updated on the latest digital advertising trends, platform updates, algorithm changes, and industry best practices.

Test new advertising opportunities, tools, and strategies to improve campaign performance.

Requirements

Diploma or Bachelor's Degree in Marketing, Business, Communications, or a related field.

1–3 years of hands-on experience in performance marketing or paid advertising.

Practical experience managing campaigns on platforms such as Google Ads, Meta Ads, TikTok Ads, or other performance marketing channels.

Strong understanding of digital marketing metrics, including ROAS, CPA, CPC, CTR, and conversion rate.

Experience with analytics and tracking tools such as Google Analytics 4 (GA4) and Google Tag Manager (GTM).

Strong analytical and problem-solving skills, with the ability to interpret data and make performance-driven decisions.

Proficient in Microsoft Excel or Google Sheets for reporting and data analysis.

Detail-oriented, proactive, and able to manage multiple campaigns in a fast-paced environment.

Strong communication and teamwork skills.

Nice to Have

Experience with Conversion Rate Optimization (CRO), landing page optimization, or marketing automation tools.

Familiarity with SEO, content marketing, or growth marketing strategies.

Experience managing e-commerce, lead generation, or digital customer acquisition campaigns.

Experience working with multiple markets or managing campaigns across different countries.

Relevant certifications such as Google Ads, Google Analytics, or Meta Blueprint.