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ALS Malaysia is seeking a Digital Marketing Officer to develop and implement integrated campaigns aligned with business objectives. You will plan and execute email marketing, social media, paid ads, SEM, and lead-generation initiatives while creating clear content for web pages, articles, newsletters, webinars, and social channels.
You will translate technical information for customers and work with sales, operations, and leadership to identify opportunities and priorities.
Develop and implement integrated digital marketing campaigns aligned with business and commercial objectives.
Plan and execute email marketing, social media, paid advertising, search engine marketing, and lead-generation campaigns.
Develop clear and engaging content for web pages, articles, case studies, newsletters, presentations, webinars, and social media.
Translate technical and scientific information into accessible, customer-focused communications.
Collaborate with sales, operations, technical experts, and business leaders to identify marketing opportunities and campaign priorities.
Coordinate digital communications promoting partnerships, research initiatives, technical developments, and industry engagement.
Support search engine optimisation through keyword research, content optimisation, and performance monitoring.
Manage campaign schedules, content calendars, stakeholder approvals, and external suppliers where required.
Monitor campaign performance using web, social media, CRM, and marketing-platform data.
Prepare regular reports covering engagement, lead generation, conversion, campaign effectiveness, and return on investment.
Recommend and implement improvements based on data, customer insights, and digital-marketing best practices.
Maintain brand consistency and ensure content is accurate, approved, and appropriate for technical and regulated markets.
Support other marketing and communications projects as required.
Hirer responsiveness Salary match Number of applicants
Your application will include the following questions:
ALS Malaysia is part of Australian Laboratory Services (ALS) Limited, a well-established laboratory group with 350 laboratories in 65 countries. We are a diversified international analytical group and provide testing services to the Food, Oil and Gas, Petrochemical, Minerals, and Manufacturing industries.
In Malaysia, ALS operates a main laboratory is located Shah Alam with hub labs in Johor Bahru, Penang and Kota Kinabalu.
www.alsglobal.com
ALS Malaysia is part of Australian Laboratory Services (ALS) Limited, a well-established laboratory group with 350 laboratories in 65 countries. We are a diversified international analytical group and provide testing services to the Food, Oil and Gas, Petrochemical, Minerals, and Manufacturing industries.
In Malaysia, ALS operates a main laboratory is located Shah Alam with hub labs in Johor Bahru, Penang and Kota Kinabalu.