Marketing Specialist

LRQA Group Limited; Kuala Lumpur; On-site; MYR 60,000 - 100,000; Full time

Job summary

LRQA Group Limited in Kuala Lumpur is seeking a Marketing Specialist to join the APAC Regional Marketing Team. You will support regional activities, including webinars, events, campaigns, social media and lead generation initiatives.

You should be a self-starter who can manage multiple activities from planning to execution, with attention to detail and a hands-on approach in a fast-paced, collaborative environment across countries.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 3–5 years hands-on marketing experience in a B2B or professional services environment.
• Proven ability to independently plan and execute webinars and live events.
• Experience supporting marketing campaigns, email marketing and social media activities.
• Familiarity with webinar platforms such as GoToWebinar, Microsoft Teams or Zoom.
• Experience with CRM and marketing automation platforms such as Microsoft Dynamics, Salesforce or Pardot would be advantageous.
• Good working knowledge of Microsoft Office, particularly PowerPoint and Excel.
• Familiarity with LinkedIn, Canva, email marketing platforms or website content management systems is desirable.
• Excellent written and verbal communication skills in English.

Responsibilities

• Plan, coordinate and execute webinars, seminars, conferences, roundtables and other virtual and in-person events.
• Manage end-to-end event logistics, including venues, registrations, speakers, promotional materials, attendee management and on-site coordination.
• Coordinate webinar setup, invitations, reminders and post-event follow-up activities.
• Work closely with Sales teams to drive participation, lead generation and follow-up.
• Track event performance, attendance and leads generated.
• Support the execution of regional marketing campaigns aligned with business priorities and global marketing strategy.
• Coordinate email marketing campaigns, newsletters, event invitations and promotional activities.
• Work with internal teams, agencies and vendors to ensure timely campaign delivery.
• Support the development and localisation of marketing collateral, presentations and promotional materials.
• Ensure marketing activities are aligned with LRQA's brand guidelines.
• Coordinate and publish social media content, particularly on LinkedIn, to promote events, webinars, campaigns and company updates.
• Support the creation of engaging posts and coordinate content and visuals with relevant teams.
• Assist with website updates, landing pages and digital marketing activities in collaboration with the wider marketing team.
• Support email marketing and digital lead generation initiatives.
• Monitor social media engagement and support campaign performance reporting.
• Support marketing initiatives focused on generating quality leads and business opportunities.
• Coordinate with Sales teams to ensure marketing-generated leads are captured, assigned and followed up.
• Maintain accurate campaign and event records in CRM and marketing platforms.
• Track and report on campaign performance, registrations, attendance, engagement and lead generation.

Skills

Event planning

Lead generation

Social media management

Campaign execution

CRM systems

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Dynamics

Salesforce

Pardot

GoToWebinar

Zoom

Microsoft Teams

Canva

PowerPoint

Excel

Job description

We are looking for an enthusiastic, proactive and hands-on Marketing Specialist to join our APAC Regional Marketing Team, based in Kuala Lumpur.You will play an important role in supporting regional marketing activities, including organising webinars and events, coordinating marketing campaigns, managing social media activities and supporting lead generation initiatives.

We are looking for someone who enjoys making things happen – a self-starter who takes ownership, pays attention to detail and is comfortable managing multiple activities from planning through to execution.

Key Responsibilities:

• Plan, coordinate and execute webinars, seminars, conferences, roundtables and other virtual and in-person events.
• Manage end-to-end event logistics, including venues, registrations, speakers, promotional materials, attendee management and on-site coordination.
• Coordinate webinar setup, invitations, reminders and post-event follow-up activities.
• Work closely with Sales teams to drive participation, lead generation and follow-up.

Track event performance, attendance and leads generated.

Marketing Campaign Execution

• Support the execution of regional marketing campaigns aligned with business priorities and global marketing strategy.
• Coordinate email marketing campaigns, newsletters, event invitations and promotional activities.
• Work with internal teams, agencies and vendors to ensure timely campaign delivery.
• Support the development and localisation of marketing collateral, presentations and promotional materials.

Ensure marketing activities are aligned with LRQA's brand guidelines.

Social Media & Digital Marketing Support

• Coordinate and publish social media content, particularly on LinkedIn, to promote events, webinars, campaigns and company updates.
• Support the creation of engaging posts and coordinate content and visuals with relevant teams.
• Assist with website updates, landing pages and digital marketing activities in collaboration with the wider marketing team.
• Support email marketing and digital lead generation initiatives.

Monitor social media engagement and support campaign performance reporting.

Lead Generation & Reporting

• Support marketing initiatives focused on generating quality leads and business opportunities.
• Coordinate with Sales teams to ensure marketing-generated leads are captured, assigned and followed up.
• Maintain accurate campaign and event records in CRM and marketing platforms.
• Track and report on campaign performance, registrations, attendance, engagement and lead generation.

What You’ll Bring:

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 3-5 years of hands-on marketing experience, preferably in a B2B, professional services or corporate environment.
• Proven experience independently organising and executing webinars and physical events is essential.
• Experience supporting marketing campaigns, email marketing and social media activities.
• Familiarity with webinar platforms such as GoToWebinar, Microsoft Teams or Zoom.
• Experience with CRM and marketing automation platforms such as Microsoft Dynamics, Salesforce or Pardot would be advantageous.
• Good working knowledge of Microsoft Office, particularly PowerPoint and Excel.
• Familiarity with LinkedIn, Canva, email marketing platforms or website content management systems is desirable.

Excellent written and verbal communication skills in English.

What We're Looking For:

• A hands-on doer: Takes initiative, enjoys execution and gets things done without constant supervision.
• Enthusiastic and energetic: Brings a positive attitude, fresh ideas and a willingness to learn.
• Highly organised: Can manage multiple events, webinars and campaigns while meeting deadlines.
• Detail-oriented: Takes pride in delivering high-quality work.
• Proactive and resourceful: Anticipates challenges, finds solutions and takes ownership.
• A collaborative team player: Works effectively with colleagues across different countries and functions.
• Flexible and adaptable: Thrives in a fast-paced environment with changing priorities.

Who are LRQA?

LRQA is a leading global assurance partner, combining deep industry expertise with innovative solutions to help organizations manage risk, improve performance, and drive sustainable growth.

Operating in over 50 countries with a team of 2,500+ professionals, we support more than 60,000 clients worldwide through assurance, certification, cybersecurity, inspection, and training services. Our purpose is simple: to help businesses build a safer, more secure, and more sustainable future.

What We Offer:

Join a global team where your expertise is valued and your development is supported. We offer a collaborative work environment, opportunities for professional growth, flexible working arrangements where applicable, a competitive salary aligned with the market, and a comprehensive benefits package.

At LRQA, we believe that as a leading Global Leading Assurance and Risk Management Service provider, our talented people are our risk management advantage.

We believe the best outcomes come from diverse perspectives, shared ambition and working together with integrity. That's how we buid a workplace where everyone can contribute, grow and thrive.

Guided by Vision and powered by Expertise, we're united by a shared purpose. If you're driven to make a difference, you'll belong here.

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